Magazine Publishers of America
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Did you know that magazine closings are part of a normal lifecycle more closely aligned to the economy and advertiser demand than consumer demand? The latest MPA White Paper that puts closings into perspective and refutes some recent misperceptions.
“Consumers still value magazines in their media mix. Do you?” White Paper. This new piece explores 10 key indicators of the strength of magazines. Once you see third party research and media trends demonstrating consumer loyalty to magazines, you will certainly agree that magazines are a must-have medium for advertisers.
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
MPA has issued an update on its efforts to improve magazine audience measurement Read more
New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more
New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more
New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
Numerous studies have shown magazines’ effectiveness in the marketing mix across a variety of categories and brands. Read more
