The Association of Magazine Media

2004 First Half Avg. Circulation for Top 100 ABC Magazines

 

RANK 2004RANK 2003PUBLICATION NAME2004 Total Paid2003 Total Paid% Change
12AARP THE MAGAZINE22,668,58321,035,2787.8%
21AARP BULLETIN22,103,75821,622,2322.2%
33READER'S DIGEST10,155,05411,067,522-8.2%
44TV GUIDE9,015,8669,018,2120.0%
55BETTER HOMES & GARDENS7,627,2567,608,9130.2%
66NATIONAL GEOGRAPHIC***5,471,8036,644,167-17.6%
77GOOD HOUSEKEEPING4,631,5274,679,941-1.0%
88FAMILY CIRCLE4,252,7304,615,536-7.9%
99WOMAN'S DAY4,130,5074,166,097-0.9%
1011LADIES' HOME JOURNAL4,114,3534,101,2210.3%
  TOTAL TOP 1094,171,43694,559,117-0.4%
1110TIME-THE WEEKLY NEWSMAGAZINE4,034,2724,104,284-1.7%
1212PEOPLE3,690,3873,615,7952.1%
1313AAA WESTWAYS*3,608,3493,442,6814.8%
1414HOME & AWAY3,343,7593,320,8690.7%
1515PREVENTION3,334,4043,275,4111.8%
1616SPORTS ILLUSTRATED3,319,3003,238,9742.5%
1717NEWSWEEK3,135,4763,148,379-0.4%
1818PLAYBOY3,113,7803,100,0930.4%
1919COSMOPOLITAN2,989,3012,889,0433.5%
2022SOUTHERN LIVING2,718,1082,604,6824.4%
2121VIA MAGAZINE2,686,1732,633,1632.0%
2223O, THE OPRAH MAGAZINE2,685,755,592,5723.6%
2320GUIDEPOSTS2,646,6222,633,3090.5%
2424AMERICAN LEGION MAGAZINE2,567,9882,591,965-0.9%
2525MAXIM2,524,4472,510,1440.6%
  TOTAL TOP 25140,569,554140,260,4790.2%
2626REDBOOK2,384,1022,381,8990.1%
2729GLAMOUR2,379,5732,286,4294.1%
2830AAA GOING PLACES2,366,1982,254,4805.0%
2927SEVENTEEN2,129,6222,372,261 
3034SMITHSONIAN2,046,4992,030,3340.8%
3133PARENTING2,027,8182,048,370-1.0%
3232PARENTS2,022,9322,080,515-2.8%
3335U.S. NEWS & WORLD REPORT2,018,4032,022,118-0.2%
3436MONEY1,945,9171,998,136-2.6%
3528MARTHA STEWART LIVING1,907,2312,366,173-19.4%
3663GAME INFORMER MAGAZINE1,846,6311,317,91240.1%
3731YM1,828,1572,209,379-17.3%
3837ENTERTAINMENT WEEKLY1,810,5621,757,7493.0%
4054REAL SIMPLE1,765,4321,437,80122.8%
4142IN STYLE1,754,4751,675,4934.7%
4244FAMILYFUN1,737,9201,661,5594.6%
4339COUNTRY LIVING1,731,4901,726,2740.3%
4443VFW MAGAZINE1,700,4631,664,8832.1%
4541MEN'S HEALTH1,692,2821,686,1950.4%
4638EBONY1,681,1831,731,401-2.9%
4746COOKING LIGHT1,671,8521,616,0093.5%
4850ENDLESS VACATION1,654,6391,575,6445.0%
4945SHAPE1,618,0601,638,069-1.2%
5048WOMAN'S WORLD1,584,2441,580,2170.3%
  TOTAL TOP 50187,666,452187,105,9920.3%
5151GOLF DIGEST1,577,5241,569,6950.5%
5256FIRST FOR WOMEN1,555,7651,425,0839.2%
5358FITNESS1,541,3711,407,6129.5%
5449TEEN PEOPLE1,536,3941,579,302-2.7%
5552FIELD & STREAM1,518,9421,530,238-0.7%
5660HEALTH1,470,7161,388,6105.9%
5753POPULAR SCIENCE1,468,3741,468,4180.0%
5847NATIONAL ENQUIRER1,466,4891,604,494-8.6%
5955SUNSET1,456,4181,427,2932.0%
6057GOLF MAGAZINE1,417,7511,412,8960.3%
6173US WEEKLY1,413,0871,229,73714.9%
6269COSMO GIRL!1,373,0281,258,8819.1%
6361CAR AND DRIVER1,363,6111,373,341-0.7%
6462SELF1,360,3081,330,9602.2%
6559AMERICAN RIFLEMAN1,346,7431,404,392-4.1%
6664BON APPETIT1,318,1091,302,1801.2%
6768STUFF1,280,6441,262,4831.4%
6874VOGUE1,268,6231,217,3524.2%
6966ROLLING STONE1,267,1101,277,041-0.8%
7071COUNTRY HOME1,266,2661,230,7082.9%
7170STAR MAGAZINE1,240,0581,231,9920.7%
7272POPULAR MECHANICS1,236,4941,230,6580.5%
7365BOYS' LIFE1,224,1061,283,549-4.6%
7478FHM (FOR HIM MAGAZINE)1,219,6651,105,89210.3%
7575SCHOLASTIC PARENT & CHILD1,211,5701,216,143-0.4%
  TOTAL TOP 75222,065,612220,874,9380.5%
7676VANITY FAIR1,150,0721,153,651-0.3%
7780WEIGHT WATCHERS1,144,3371,073,8676.6%
7877FAMILY HANDYMAN1,139,6391,153,519-1.2%
7967MOTOR TREND1,127,7391,269,921-11.2%
8087ELLE1,060,5781,022,4873.7%
8182ESSENCE1,060,5001,069,734-0.9%
8284SCOUTING1,038,6601,058,488-1.9%
8385MICHIGAN LIVING*1,026,7771,054,549-2.6%
8489ALLURE1,023,8661,007,0591.7%
8586KIPLINGER'S PERSONAL FINANCE1,011,7851,025,947-1.4%
8692NEW YORKER1,011,084972,7323.9%
8779PC WORLD1,008,0691,103,769-8.7%
8888HOME1,007,7441,008,968-0.1%
89106LUCKY1,003,584876,20014.5%
9081AMERICAN HUNTER997,4591,070,211-6.8%
91107MORE992,757874,65013.5%
9290BUSINESSWEEK982,790991,159-0.8%
9398TRADITIONAL HOME975,024931,9614.6%
9493TRAVEL + LEISURE972,259968,7210.4%
9591GOURMET971,676976,746-0.5%
9694THIS OLD HOUSE969,456967,8300.2%
97100MARIE CLAIRE948,726913,3853.9%
9897OUTDOOR LIFE943,666936,1990.8%
9995FOOD & WINE935,414954,429-2.0%
100104JET927,402885,0874.8%
  TOTAL TOP 100247,496,668246,196,2010.5%

 * denotes first half figures only. 
** denotes second half figures only. 
*** In August 2004, National Geographic began to report their International circulation separately. This number represents domestic circulation on a going forward basis.

 

Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.