MPA

Magazine Publishers of America

 
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  • PRINT

Magazine Advertising Revenue by Classification, 2004

(PIB) CLASS NAME 2004 DOLLARS 2003 DOLLARS
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 2,340,915,720 2,089,820,667
V200 AUTOMOTIVE DEALERS & SERVICES 30,595,805 45,079,437
AUTOMOTIVE 2,371,511,525 2,134,900,104
D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 967,060,798 936,852,173
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 426,047,566 343,958,754
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 334,409,461 335,649,403
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 180,079,018 127,942,561
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 8,252,875 16,682,012
TOILETRIES & COSMETICS 1,915,849,718 1,761,084,903
D500 MEDICINES & PROPRIETARY REMEDIES 1,580,823,490 1,516,618,693
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 114,700,078 128,989,775
D700 PHARMACEUTICAL HOUSES 85,357,847 61,444,200
D800 FITNESS & DIET PROGRAMS & SPAS 10,148,710 9,784,601
DRUGS & REMEDIES 1,791,030,125 1,716,837,269
A100 READY-TO-WEAR 827,581,606 709,630,428
A200 UNDERCLOTHING & HOSIERY 64,542,831 77,788,881
A300 FOOTWEAR 232,472,282 246,330,107
A400 APPAREL ACCESSORIES 145,259,940 99,680,858
A500 JEWELRY & WATCHES 404,844,061 331,277,978
A900 APPAREL NEC 110,077,737 123,749,479
APPAREL & ACCESSORIES 1,784,778,457 1,588,457,731
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 343,022,095 334,518,799
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 274,915,531 244,184,677
H300 HOUSEHOLD SUPPLIES 162,246,165 153,647,205
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 146,007,513 193,643,253
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 456,847,330 390,498,623
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 312,330,570 269,256,708
H900 HOME & BUILDING: COMB COPY & NEC 36,883,096 32,974,380
HOME FURNISHINGS & SUPPLIES 1,732,252,300 1,618,723,645
F100 INGREDIENTS, MIXES & SEASONINGS 203,839,330 168,105,741
F200 PREPARED FOODS 336,272,740 275,217,702
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 519,447,749 474,063,675
F400 BEVERAGES 220,516,960 206,310,367
F500 CONFECTIONERY & SNACKS 247,896,949 253,909,442
F900 FOOD & BEVERAGES: COMB COPY & NEC 42,081,556 28,404,019
FOOD & FOOD PRODUCTS 1,570,055,284 1,406,010,946
V800 DIRECT RESPONSE COMPANIES 1,468,751,044 1,295,880,006
B600 MEDIA & ADVERTISING 1,321,884,656 1,172,142,774
V300 RETAIL 949,820,963 808,459,943
V400 DEPARTMENT STORES 183,216,232 162,484,219
V500 DISCOUNT DEPARTMENT & VARIETY STORES 116,693,968 90,972,749
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 9,287,310 7,410,143
RETAIL 1,259,018,473 1,069,327,054
B200 TELECOMMUNICATIONS 368,815,205 316,880,485
B500 COMPUTERS, SOFTWARE, INTERNET NEC 577,243,406 692,751,391
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 82,000,020 83,722,511
B900 BUSINESS & TECHNOLOGY NEC 101,668,734 109,433,542
TECHNOLOGY 1,129,727,365 1,202,787,929
B100 FINANCIAL 809,730,544 684,554,033
B400 INSURANCE & REAL ESTATE 292,517,499 236,523,153
FINANCIAL, INSURANCE & REAL ESTATE  1,102,248,043 921,077,186
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 930,689,306 769,568,447

Source: PIB. Sunday Supplements excluded. Data as of May 2005.