| JANUARY - DECEMBER ADVERTISING REVENUE |
|
|
|
|
|
CLASS NAME |
1999 DOLLARS |
1998 DOLLARS |
% CHG |
| T100 |
AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP |
1,833,037,737 |
1,690,158,201 |
8.5 |
| V200 |
AUTOMOTIVE DEALERS & SERVICES |
10,664,084 |
9,259,499 |
15.2 |
|
AUTOMOTIVE |
1,843,701,821 |
1,699,417,700 |
8.5 |
|
|
|
|
|
| B200 |
TELECOMMUNICATIONS |
312,154,588 |
237,834,223 |
31.2 |
| B500 |
COMPUTERS & SOFTWARE |
893,771,444 |
788,800,360 |
13.3 |
| B700 |
OFFICE MACHINES, FURNITURE & SUPPLIES |
86,110,226 |
110,398,177 |
-22.0 |
| B900 |
BUSINESS & TECHNOLOGY NEC |
92,641,809 |
80,446,169 |
15.2 |
|
TECHNOLOGY |
1,384,678,067 |
1,217,478,929 |
13.7 |
|
|
|
|
|
| H100 |
HOUSEHOLD FURNISHINGS & ACCESSORIES |
283,195,818 |
272,462,228 |
3.9 |
| H200 |
HOUSEHOLD APPLIANCES, EQUIP & UTENSILS |
162,877,307 |
144,383,819 |
12.8 |
| H300 |
HOUSEHOLD SUPPLIES |
117,147,550 |
88,228,885 |
32.8 |
| H400 |
HOUSEHOLD SOAPS, CLEANSERS & POLISHES |
138,262,140 |
127,286,095 |
8.6 |
| H500 |
AUDIO & VIDEO EQUIPMENT & SUPPLIES |
276,836,127 |
237,194,607 |
16.7 |
| H600 |
BUILDING MATERIALS, EQUIPMENT & FIXTURES |
205,820,333 |
165,453,485 |
24.4 |
| H900 |
HOME & BUILDING: COMB COPY & NEC |
1,126,533 |
1,595,705 |
-29.0 |
|
HOME FURNISHINGS & SUPPLIES |
1,185,265,808 |
1,035,010,714 |
14.5 |
|
|
|
|
|
| D100 |
COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX |
578,460,579 |
597,562,120 |
-3.2 |
| D200 |
PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX |
286,879,970 |
298,975,140 |
-4.0 |
| D300 |
HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX |
184,966,027 |
230,626,419 |
-19.8 |
| D400 |
TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN |
86,240,149 |
83,340,247 |
3.5 |
| D900 |
DRUGS, TOILETRIES & FITNESS: COMB&NEC |
6,708,030 |
5,294,623 |
26.7 |
|
TOILETRIES & COSMETICS |
1,143,254,755 |
1,215,798,549 |
-6.0 |
|
|
|
|
|
| V800 |
DIRECT RESPONSE COMPANIES |
1,121,441,943 |
1,204,143,451 |
-6.9 |
|
|
|
|
|
| A100 |
READY-TO-WEAR |
499,459,731 |
496,680,146 |
0.6 |
| A200 |
UNDERCLOTHING & HOSIERY |
88,211,257 |
75,730,693 |
16.5 |
| A300 |
FOOTWEAR |
158,188,181 |
148,816,145 |
6.3 |
| A400 |
APPAREL ACCESSORIES |
76,654,553 |
66,392,111 |
15.5 |
| A500 |
JEWELRY & WATCHES |
209,899,605 |
207,535,193 |
1.1 |
| A900 |
APPAREL NEC |
87,349,025 |
61,683,115 |
41.6 |
|
APPAREL & ACCESSORIES |
1,119,762,352 |
1,056,837,403 |
6.0 |
|
|
|
|
|
| B100 |
FINANCIAL |
756,785,917 |
593,319,603 |
27.6 |
| B400 |
INSURANCE & REAL ESTATE |
266,248,812 |
224,764,148 |
18.5 |
|
FINANCIAL, INSURANCE & REAL ESTATE |
1,023,034,729 |
818,083,751 |
25.1 |
|
|
|
|
|
| F100 |
INGREDIENTS, MIXES & SEASONINGS |
181,562,434 |
183,454,870 |
-1.0 |
| F200 |
PREPARED FOODS |
194,157,736 |
159,810,554 |
21.5 |
| F300 |
DAIRY, PRODUCE, MEAT & BAKERY GOODS |
287,830,972 |
297,424,086 |
-3.2 |
| F400 |
BEVERAGES |
165,547,556 |
153,092,321 |
8.1 |
| F500 |
CONFECTIONERY & SNACKS |
159,367,489 |
140,091,343 |
13.8 |
| F900 |
FOOD & BEVERAGES: COMB COPY & NEC |
14,834,041 |
11,153,908 |
33.0 |
|
FOOD & FOOD PRODUCTS |
1,003,300,229 |
945,027,082 |
6.2 |
|
|
|
|
|
| D500 |
MEDICINES & PROPRIETARY REMEDIES |
849,508,223 |
719,726,406 |
18.0 |
| D600 |
EYE GLASSES, MEDICAL EQUIP & SUPPLIES |
73,258,731 |
55,281,851 |
32.5 |
| D700 |
PHARMACEUTICAL HOUSES |
48,720,543 |
42,055,698 |
15.8 |
| D800 |
FITNESS & DIET PROGRAMS & SPAS |
5,802,384 |
6,938,238 |
-16.4 |
|
DRUGS & REMEDIES |
977,289,881 |
824,002,193 |
18.6 |
|
|
|
|
|
| B600 |
MEDIA & ADVERTISING |
846,028,848 |
675,127,983 |
25.3 |
|
|
|
|
|
| V300 |
RETAIL |
670,811,095 |
385,724,542 |
73.9 |
| V400 |
DEPARTMENT STORES |
90,430,943 |
108,444,812 |
-16.6 |
| V500 |
DISCOUNT DEPARTMENT & VARIETY STORES |
50,462,155 |
37,728,896 |
33.7 |
| V600 |
SHOPPING CENTERS & CATALOG SHOWROOMS |
14,105,835 |
5,009,857 |
181.6 |
|
RETAIL |
825,810,028 |
536,908,107 |
53.8 |
|
|
|
|
|
| T400 |
PUBLIC TRANSPORTION, HOTELS & RESORTS |
705,212,634 |
605,472,297 |
16.5 |
| G110 |
CIGARETTES, TOBACCO & ACCESSORIES |
481,182,913 |
366,270,034 |
31.4 |
| F600 |
BEER & WINE |
64,190,195 |
56,888,110 |
12.8 |
| F700 |
LIQUOR |
235,210,814 |
220,572,538 |
6.6 |
|
BEER, WINE & LIQUOR |
299,401,009 |
277,460,648 |
7.9 |
| V100 |
LOCAL SERVICES & AMUSEMENTS |
276,898,388 |
185,449,978 |
49.3 |
| G900 |
GENERAL NEC |
251,609,232 |
202,207,409 |
24.4 |
| G400 |
SPORTING GOODS |
239,996,128 |
222,682,094 |
7.8 |
|
MISC MERCHANDISE LESS CIG, TOB & ACCESS |
134,646,385 |
129,569,538 |
3.9 |
| B800 |
MANUFACTRG: MTRLS&EQUIP/FREIGHT/IND DEV |
134,584,589 |
132,762,918 |
1.4 |
| B300 |
GOVERNMENT & ORGANIZATIONS |
127,636,697 |
82,707,357 |
54.3 |
| G600 |
PETS, PET FOODS & SUPPLIES |
112,778,061 |
85,311,318 |
32.2 |
| G500 |
GAMES, TOYS & HOBBYCRAFT |
80,883,756 |
69,978,739 |
15.6 |
| G800 |
SCHOOLS, CAMPS, SEMINARS |
76,351,473 |
65,791,145 |
16.1 |
| T200 |
GASOLINE, LUBRICANTS (TRANS) & FUELS |
56,581,166 |
48,905,198 |
15.7 |
| G300 |
RESTAURANTS |
30,711,267 |
17,330,776 |
77.2 |
| T300 |
AVIATION (EXCL FREIGHT) |
17,921,469 |
19,341,576 |
-7.3 |
| G700 |
HORTICULTURE & FARMING |
8,393,384 |
12,464,707 |
-32.7 |
|
OVERALL TOTAL |
15,508,357,011 |
13,751,541,594 |
12.8 |
