Top 50 Magazine Advertisers, 2006 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars $ (000) |
Rank |
Company |
Ad Dollars $ (000) |
| 1 |
PROCTER & GAMBLE CO |
$838,565 |
26 |
MICROSOFT CORP |
$118,184 |
| 2 |
ALTRIA GROUP INC |
$418,395 |
27 |
FEDERATED DEPT STORES INC |
$116,171 |
| 3 |
GENERAL MOTORS CORP |
$390,449 |
28 |
GE GENERAL ELECTRIC CO |
$113,716 |
| 4 |
GLAXOSMITHKLINE PLC |
$331,772 |
29 |
CAMPBELL SOUP CO |
$110,768 |
| 5 |
FORD MOTOR CO |
$326,146 |
30 |
HYUNDAI CORP |
$108,035 |
| 6 |
LOREAL SA |
$318,123 |
31 |
US GOV'T |
$107,987 |
| 7 |
JOHNSON & JOHNSON |
$304,669 |
32 |
AMERICAN EXPRESS CO |
$107,542 |
| 8 |
TIME WARNER INC |
$258,580 |
33 |
NATIONAL AMUSEMENTS INC |
$105,071 |
| 9 |
TOYOTA MOTOR CORP |
$251,972 |
34 |
AT&T INC |
$96,908 |
| 10 |
PFIZER INC |
$251,280 |
35 |
SONY CORP |
$95,414 |
| 11 |
CLOROX CO |
$229,003 |
36 |
GAP INC |
$94,406 |
| 12 |
ASTRAZENECA PLC |
$224,795 |
37 |
KELLOGG CO |
$93,283 |
| 13 |
UNILEVER |
$219,792 |
38 |
WAL-MART STORES INC |
$91,560 |
| 14 |
PEPSICO INC |
$191,613 |
39 |
ABBOTT LAB |
$88,436 |
| 15 |
HONDA MOTOR CO LTD |
$185,263 |
40 |
CITIGROUP INC |
$88,422 |
| 16 |
NISSAN MOTOR CO LTD |
$182,225 |
41 |
HEARST CORP |
$87,224 |
| 17 |
LVMH MOET HENNESSY LOUIS VUITTON SA |
$171,061 |
42 |
TARGET CORP |
$83,040 |
| 18 |
DAIMLERCHRYSLER AG |
$150,521 |
43 |
MACANDREWS & FORBES HOLDINGS INC |
$82,711 |
| 19 |
WALT DISNEY CO |
$145,905 |
44 |
VF CORP |
$79,097 |
| 20 |
ADVANCE PUBLICATIONS INC |
$145,001 |
45 |
SYNERGISTICS MARKETING INC |
$77,782 |
| 21 |
NESTLE SA |
$138,823 |
46 |
COLDWATER CREEK INC |
$77,748 |
| 22 |
ESTEE LAUDER COS INC |
$124,863 |
47 |
BRISTOL-MYERS SQUIBB CO |
$75,135 |
| 23 |
MERCK & CO INC |
$124,812 |
48 |
GENERAL MILLS INC |
$74,816 |
| 24 |
RECKITT BENCKISER PLC |
$123,578 |
49 |
CANON INC |
$72,163 |
| 25 |
WOMENS MARKETING INC |
$121,539 |
50 |
SEPRACOR INC |
$71,021 |
| Total |
|
|
|
|
$8,485,382 |
Source: PIB, data as of January 19, 2007. Sunday Supplements Excluded.
