Top 50 Magazine Advertisers, 1999 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars ('000) |
Rank |
Company |
Ad Dollars ('000) |
| 1 |
General Motors Corp |
$503,474,368 |
26 |
Estee Lauder Cos Inc |
$76,076,288 |
| 2 |
Philip Morris Cos Inc |
477,725,024 |
27 |
Schering-Plough Corp |
75,893,624 |
| 3 |
Procter & Gamble Co |
473,832,768 |
28 |
American Home Products Corp |
70,517,936 |
| 4 |
DaimlerChrysler AG |
342,444,384 |
29 |
Reckitt Benkiser PLC |
69,424,480 |
| 5 |
Ford Motor Co |
317,898,496 |
30 |
Nike Inc |
68,072,432 |
| 6 |
Time Warner Inc |
249,372,560 |
31 |
Kimberly-Clark Corp |
67,866,280 |
| 7 |
Pfizer Inc |
187,407,072 |
32 |
Clorox Co |
67,566,192 |
| 8 |
Toyota Motor Corp |
186,025,184 |
33 |
Diageo PLC |
67,296,896 |
| 9 |
Johnson & Johnson |
148,900,080 |
34 |
Milk Industry Foundation |
66,670,300 |
| 10 |
RJ Reynolds Tobacco Holdings Inc |
140,019,696 |
35 |
News Corp LTD |
59,948,984 |
| 11 |
L'Oreal SA |
139,102,864 |
36 |
Sara Lee Corp |
59,401,528 |
| 12 |
Unilever |
132,795,072 |
37 |
Merck & Co Inc |
58,733,444 |
| 13 |
Nissan Motor Co LTD |
112,246,856 |
38 |
Kellogg Co |
58,208,532 |
| 14 |
Hewlett-Packard Co |
107,869,248 |
39 |
U.S. Government |
55,356,788 |
| 15 |
Microsoft Corp |
105,080,536 |
40 |
Campbell Soup Co |
55,003,904 |
| 16 |
Seagram Co LTD |
101,467,472 |
41 |
Pharmacia Corp |
54,062,928 |
| 17 |
American Express Co |
100,823,888 |
42 |
Apple Computer Inc |
53,318,664 |
| 18 |
IBM Corp |
100,592,336 |
43 |
General Electric Co |
52,754,372 |
| 19 |
Honda Motor Co LTD |
96,112,640 |
44 |
National Amusements Inc |
50,256,080 |
| 20 |
Bristol-Myers Squibb Co |
95,846,640 |
45 |
Polo/Ralph Lauren Corp |
49,237,036 |
| 21 |
BAT Industries PLC |
95,004,256 |
46 |
Smithkline Beecham PLC |
48,039,852 |
| 22 |
Sony Corp |
84,831,768 |
47 |
BMW AG |
47,963,860 |
| 23 |
Nestle SA |
82,520,664 |
48 |
Volkswagen AG |
47,772,452 |
| 24 |
Walt Disney Co |
80,686,584 |
49 |
Morgan Stanley Dean Witter Discover & Co |
46,977,636 |
| 25 |
Compaq Computer Corp |
77,810,936 |
50 |
Astrazeneca PLC |
46,609,956 |
| Total Top 50 Magazine Advertisers |
|
|
$ 6,012,921,856 |
Source: PIB; Sunday supplements excluded
