Inspiration Video - BMW An Expression of Joy, 2010 Finalist

May 18, 2010

Advertiser: BMW Agency: GSD&M Idea City Campaign: An Expression of Joy View all BMW ad executions

RESULTS +85% boost in sales over three month launch period with halo effect post-launch.   FULL CREDITS David Crawford SENIOR VP/GROUP CREATIVE DIRECTOR Hank Corwin LOST PLANET/EDITOR Jay Russell GROUP CREATIVE DIRECTOR Ben Dickinson RSA/DIRECTOR/EDITOR Wade Alger CREATIVE DIRECTOR Jake Scott RSA/DIRECTOR Scott Brewer ASSOCIATE CREATIVE/ART DIRECTOR Marji Abrahams RSA/PRODUCER Ryan Carroll ASSOCIATE CREATIVE DIRECTOR/COPYWRITER Igor Panitz, Simon Puschmann PHOTOGRAPHERS Becky Carrel SENIOR PRINT PRODUCER MORE VIDEOS 1% for the Planet Columbia Sporstwear Intel  American Legacy Foundation/truth Denver Museum of Nature and Science John F Kennedy Library and Museum Armstrong FedEx Minnesota Zoo Barely There FirstBank Mothers Polish Blu Dot  Gap NBA BMW (Diesel Reinvented) Haagen-Dazs Quaker BMW (An Expression of Joy) Harley-Davidson Valspar Buell Motorcycles Hyundai