MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Inspiration Video - Haagen-Dazs, 2010 Finalist

Inspiration Video - Haagen-Dazs, 2010 Finalist

May 18, 2010

Advertiser:	Haagen-Dazs
Agency:	Goodby, Silverstein & Partners
Campaign:	Haagen-Dazs Five

View all Haagen-Dazs ad executions

RESULTS

Campaign boosted total ad awareness +6 points from spring to summer during the ‘Five Ingredient’ campaign.

FULL CREDITS

Margaret Johnson GROUP CREATIVE DIRECTOR/ ASSOCIATE PARTNER	Erin Fromherz ACCOUNT MANAGER
Jim Elliott GROUP CREATIVE DIRECTOR	Emily Meyer ASSISTANT ACCOUNT MANAGER
David Kolbusz, Rob Katzenstein WRITERS	Sanam Hayati DIGITAL ARTIST
Jose Martinez ART DIRECTOR	Michelle Goodwin CREATIVE INTERN
Mandi Lin JUNIOR ART DIRECTOR/DESIGNER	Peter Albrycht EXECUTIVE INTERACTIVE PRODUCER
Raymond Meier PHOTOGRAPHER	Lucas Reed ONLINE AD TRAFFICKER
Jenny Taich PRINT PRODUCER	Christine Chen DEPUTY HEAD OF COMMUNICATION STRATEGY
Robert Riccardi MANAGING PARTNER	Kate Hironaka SENIOR COMMUNICATION STRATEGIST
John Thorpe DIRECTOR OF BRAND STRATEGY/ ASSOCIATE PARTNER	Stacia Karlsons JUNIOR COMMUNICATION STRATEGIST
Martha Jurzynski ACCOUNT DIRECTOR

MORE VIDEOS

1% for the Planet	Columbia Sporstwear	Intel
American Legacy Foundation/truth	Denver Museum of Nature and Science	John F Kennedy Library and Museum
Armstrong	FedEx	Minnesota Zoo
Barely There	FirstBank	Mothers Polish
Blu Dot	Gap	NBA
BMW (Diesel Reinvented)	Haagen-Dazs	Quaker
BMW (An Expression of Joy)	Harley-Davidson	Valspar
Buell Motorcycles	Hyundai

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