MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Inspiration Video - Harley-Davidson, 2010 Finalist

Inspiration Video - Harley-Davidson, 2010 Finalist

May 18, 2010

Advertiser:	Harley-Davidson
Agency:	Carmichael Lynch
Campaign:	Harlistas

View all Harley-Davidson ad executions

RESULTS

+8.2% rise in share of motorcycles among Hispanic target; +615% increase in web traffic to the Hispanic section of the Harley-Davidson web site.

FULL CREDITS

Tom Riddle CREATIVE DIRECTOR	Genna Freeberg, Marc Bloomquist ONLINE PRODUCTION
Doug Pedersen ART DIRECTOR	Sandro PHOTOGRAPHER
Heath Pochucha COPYWRITER	Peter Gilbert DIRECTOR
Andrea Mariash ART PRODUCER	Workhorse Media FILM PRODUCTION
Charlie Wolfe PRINT PRODUCER	Mick Uzendoski, Drive Thru EDITORIAL
Joe Grundhoefer DIRECTOR OF INTEGRATED SERVICES	Britta Larson, Jenna Tietje ACCOUNT MANAGERS
Jon Mielke, Tara Mulholland PRODUCTION

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