MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Inspiration Video - Hyundai, 2010 Finalist

Inspiration Video - Hyundai, 2010 Finalist

May 18, 2010

Advertiser:	Hyundai
Agency:	Hyundai Genesis Coupe Launch
Campaign:	Goodby, Silverstein & Partners

View all Hyundai ad executions

RESULTS

Sales of the Coupe have surpassed Hyundai’s goal by nearly 25%; close to 1.2 million virtual visitors to the site have taken the Coupe for a spin online.

FULL CREDITS

Jeff Goodby CO-CHAIRMAN/EXECUTIVE CREATIVE DIRECTOR	Carey Head EXECUTIVE INTERACTIVE PRODUCER
Jim Elliott, Christopher Toland CREATIVE DIRECTORS	Alex Burke SENIOR INTERACTIVE PRODUCER
Karin Onsager-Birch ASSOCIATE CREATIVE DIRECTOR	Grupo W WEB PRODUCTION COMPANY
Tod Puckett EXECUTIVE PRODUCER	Reality Digital EDIT-YOUR-OWN PRODUCTION COMPANY CONSUMER-GENERATED CONTENT
Michael Damiani BROADCAST PRODUCER	Jess Shay PRINT PRODUCER
Jeff Zwart DIRECTOR	Liquid VFX POST-PRODUCTION
Frank Scherma EXECUTIVE PRODUCER	Stimmung SOUND DESIGN
Hank Corwin LOST PLANET/EDITOR	Elastic TITLE DESIGN/GRAPHICS
Wyeth Koppenhaver, Felipe Lima ART DIRECTORS	Yo-Yo Ma, Smashing Pumpkins FINAL MUSIC
Jim Elliott, Gregory Lane COPYWRITER

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