Inspiration Video - American Legacy Foundation/truth, 2010 Finalist

May 18, 2010

Advertiser: American Legacy Foundation/truth Agency: Arnold Worldwide Campaign: Do you have what it takes? View all American Legacy Foundation/truth ad executions

RESULTS Post campaign, two-thirds of teens expressed greater negativity about tobacco; brand awareness among the teen target increased +3 percentage points.   FULL CREDITS Pete Favat, John Kearse, Wave Devers CREATIVE DIRECTORS Diane Brito, Kathy McMann PRODUCERS Eric Stephenson ART DIRECTOR Paul Nelson, Kat Karpati, Steve Masterson, Jess Weisberger ACCOUNT MANAGEMENT Gregg Nelson COPYWRITER Martin Sigal PHOTOGRAPHER MORE VIDEOS 1% for the Planet Columbia Sporstwear Intel  American Legacy Foundation/truth Denver Museum of Nature and Science John F Kennedy Library and Museum Armstrong FedEx Minnesota Zoo Barely There FirstBank Mothers Polish Blu Dot  Gap NBA BMW (Diesel Reinvented) Haagen-Dazs Quaker BMW (An Expression of Joy) Harley-Davidson Valspar Buell Motorcycles Hyundai