Magazine Publishers of America

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About PIB

June 1, 2000

Effective Second Quarter 2007, PIB will issue data summaries and press releases quarterly to allow for greater perspective in interpreting data. The next PIB data summary and press release will be available in July, featuring Second Quarter and First Half 2007 information.

This press reporting frequency change does not affect subscriber ad agencies, clients or publishers' access to PIB data for analysis of any time period. Full PIB data is available via TNS Media Intelligence.

PIB is a membership organization that tracks the amount and type of advertising carried by consumer magazines. With a membership representing roughly 85 percent of consumer magazine advertising volume in the U.S., PIB is recognized as the primary source for consumer magazine advertising data.

PIB reports the pages and rate card dollars of advertising for approximately 250 publications (including supplements) by title of publication, by classification and advertising, and by company and brand or service advertised. View the most recent PIB reports.

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