MPA

Magazine Publishers of America

 
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PIB: Food, Retail and Travel Post First Half Ad Gains
July 10, 2008

Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, posting a -3.1% decline against the previous year, according to Publishers Information Bureau (PIB).

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Magazine Ad URLs Increase Web Visits
June 2, 2008

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more