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Magazine Publishers of America

Oct 07, 2008
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Under the Influence Online Campaign
Under the Influence Online Campaign
September 8, 2008
new ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more
New Resource Proves Magazines Boost Ad Impact
New Resource Proves Magazines Boost Ad Impact
July 15, 2008
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
Managing Mix in a Soft Economy
Managing Mix in a Soft Economy
June 16, 2008
A soft economy changes the rules in marketing. Click for auto. For full study Read more
Category-Specific Fact Sheets
Category-Specific Fact Sheets
June 16, 2008
These fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

News

Members Only ContentSalesEdge and Behind the Numbers
September 22, 2008
Magazines: #1 Resource for OTC/DTC Information
New Study Supports Value of Public Place

PIB: Food, Retail and Travel Post First Half Ad Gains
July 10, 2008

Traditional Media Not Dead Yet for Marketing, Study Says
June 19, 2008
TV Decoder (NY Times)

 

Events

The Smart Use Of Research For Online And Integrated Ad Sales
Oct 15, 2008
MPA Conference Center Read more
 
Intelligent Selling of Online Advertising LEVEL I
Oct 27, 2008
The The Westin Michigan Ave., Chicago, IL Read more
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The Magazine Handbook 2008-2009

This compendium of research answers all your questions about the magazine industry. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Accountability II—How Media Drive Results and Impact Online Success

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

New Campaign Touts Magazines as the Medium of Action

MMC E-Newsletter: A new industry ad campaign, “Under the Influence of Magazines,” highlighting the trong role that magazines play in driving purchase intent and online behavior debuted. Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

MPA Measurement Initiative

Magazine Publishers of America has announced a major initiative to develop an improved approach to magazine measurement for advertisers based on audie Read more

2008 Kelly Awards Winners and Finalists

Experience the Kelly Awards announcement first hand or take a stroll through the virtual interactive Kelly Awards gallery. Read more

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