Historical Advertising/Editorial Ratios
A Healthy Balance
Most magazines contain both editorial and advertising content. Overall, the ratio of editorial and advertising content has ranged between roughly 45 and 65 percent during the last ten years.
Advertising vs. Editorial pages, 1970-2010
|
|
% Advertising |
% Editorial |
| 1970 |
46 |
54 |
| 1975 |
46.5 |
53.5 |
| 1980 |
53 |
47 |
| 1985 |
52.4 |
47.6 |
| 1990 |
50.7 |
49.3 |
| 1991 |
48.6 |
51.4 |
| 1992 |
48.4 |
51.6 |
| 1993 |
49.9 |
50.1 |
| 1994 |
48.1 |
51.9 |
| 1995 |
49.1 |
50.9 |
| 1996 |
50.8 |
49.2 |
| 1997 |
50.7 |
49.3 |
| 1998 |
48.3 |
51.7 |
| 1999 |
49.4 |
50.6 |
| 2000 |
50.3 |
49.7 |
| 2001 |
45.1 |
54.9 |
| 2002 |
46.6 |
53.4 |
| 2003 |
47.9 |
52.1 |
| 2004 |
48.1 |
51.9 |
| 2005 |
47.2 |
52.8 |
| 2006 |
47 |
53 |
| 2007 |
47.1 |
52.9 |
| 2008 |
46.2 |
53.8 |
| 2009 |
56.0 |
44.0 |
| 2010 |
54.1 |
45.9 |
Source: Hall's Magazine Reports, 2011. Sunday supplements excluded
