Wayne Eadie is Senior Vice President/Research for Magazine Publishers of America (MPA).

In this position, Mr. Eadie is responsible for initiating and implementing new research programs and methodologies for measuring the impact of magazines in the multimedia mix.  He spearheads new advertising accountability and effectiveness studies and oversees all marketing research activities for the organization.   

Mr. Eadie joined the MPA in December, 2001, having been Vice President of Global Advertising Research for Readers Digest since December 1998.  He joined Readers Digest in May 1997 as Advertising Research and Development Director for their US edition.  Prior to that, he spent 15 years at Newsweek, most recently as Director of Research and Development.  He began his career at Grey Advertising and later held research management positions at Business Week and Family Weekly.

Serving the magazine research community on many fronts, Mr. Eadie has been on the MPA Research Committee and the Publishers Information Bureau (PIB) council, where he was Chairman of the Technical Advisory Committee for many years. Mr. Eadie currently serves as President of PIB in addition to his MPA research position.  He is also active on the Advertising Research Foundation Magazine Research Council, for whom he chaired the ARF Print Media Workshop in October 2000. He is a Board member of the Media Ratings Council, and is currently a member of the Ad Club, the Media Research Directors Association (MRDA), and the Media Research Club of Chicago (MRCC). He has also held memberships with the Association of Travel Marketing Executives (ATME) and the International Advertising Association (IAA).