• (Almost) Everything you want to know about Positioning in Magazines  A presentation by Roper Starch Worldwide, Inc., which answers the six questions that Starch is most likely to be asked. (Requires Microsoft PowerPoint 97)
  
  
• MPA Advertising Positioning (pdf) This issue of the MPA Research Newsletter summarzies the findings from several key positioning studies. (Requires Adobe Acrobat) 

The American Society of Magazine Editors (ASME) has created guidelines to ensure that a clear distinction exists between advertising and editorial content.  To review the guidelines,
click here.

If you are unable to view or download any files on this page or would like a printed copy please email infocenter@magazine.org.  PDF Files require Adobe Acrobat for viewing.