Avg. Subscription Circulation for Top 100 ABC Magazines
2004
| RANK 2004 |
RANK 2003 |
Publication Name |
Subscriptions 2004 |
Subscriptions 2003 |
% CHANGE |
| 1 |
2 |
AARP THE MAGAZINE |
22,667,124 |
21,035,278 |
7.8% |
| 2 |
1 |
AARP BULLETIN |
22,103,758 |
21,622,232 |
2.2% |
| 3 |
3 |
READER'S DIGEST |
9,613,793 |
10,514,867 |
-8.6% |
| 4 |
4 |
TV GUIDE |
8,559,592 |
8,351,186 |
2.5% |
| 5 |
5 |
BETTER HOMES & GARDENS |
7,378,113 |
7,326,954 |
0.7% |
| 6 |
6 |
NATIONAL GEOGRAPHIC*** |
5,323,446 |
6,385,321 |
-16.6% |
| 7 |
7 |
TIME-THE WEEKLY NEWSMAGAZINE |
3,866,054 |
3,936,447 |
-1.8% |
| 8 |
9 |
LADIES' HOME JOURNAL |
3,829,330 |
3,789,804 |
1.0% |
| 9 |
8 |
GOOD HOUSEKEEPING |
3,772,255 |
3,804,292 |
-0.8% |
| 10 |
11 |
AAA WESTWAYS* |
3,608,349 |
3,442,681 |
4.8% |
|
|
TOTAL TOP 10 |
90,721,812 |
90,209,062 |
0.6% |
| 11 |
10 |
FAMILY CIRCLE |
3,371,599 |
3,497,803 |
-3.6% |
| 12 |
12 |
HOME & AWAY |
3,343,759 |
3,320,869 |
0.7% |
| 13 |
13 |
SPORTS ILLUSTRATED |
3,218,882 |
3,137,953 |
2.6% |
| 14 |
14 |
WOMAN'S DAY |
3,184,024 |
3,039,333 |
4.8% |
| 15 |
15 |
NEWSWEEK |
2,992,201 |
2,995,883 |
-0.1% |
| 16 |
16 |
PREVENTION |
2,966,049 |
2,918,717 |
1.6% |
| 17 |
17 |
PLAYBOY |
2,699,345 |
2,713,365 |
-0.5% |
| 18 |
18 |
VIA MAGAZINE |
2,686,173 |
2,633,163 |
2.0% |
| 19 |
19 |
GUIDEPOSTS |
2,636,459 |
2,620,981 |
0.6% |
| 20 |
20 |
AMERICAN LEGION MAGAZINE |
2,567,988 |
2,591,965 |
-0.9% |
| 21 |
21 |
SOUTHERN LIVING |
2,502,987 |
2,381,356 |
5.1% |
| 22 |
22 |
AAA GOING PLACES |
2,366,198 |
2,254,480 |
5.0% |
| 23 |
23 |
PEOPLE |
2,212,064 |
2,173,117 |
1.8% |
| 24 |
25 |
SMITHSONIAN |
2,038,317 |
2,021,840 |
0.8% |
| 25 |
27 |
PARENTING |
1,991,074 |
1,996,085 |
-0.3% |
|
|
TOTAL TOP 25 |
131,498,928 |
130505969 |
0.8% |
| 26 |
29 |
U.S. NEWS & WORLD REPORT |
1,972,641 |
1,975,590 |
-0.1% |
| 27 |
30 |
REDBOOK |
1,968,663 |
1,909,970 |
3.1% |
| 28 |
28 |
PARENTS |
1,949,634 |
1,995,640 |
-2.3% |
| 29 |
33 |
MAXIM |
1,880,631 |
1,740,872 |
8.0% |
| 30 |
31 |
MONEY |
1,841,634 |
1,898,270 |
-3.0% |
| 31 |
50 |
GAME INFORMER MAGAZINE |
1,832,856 |
1,305,575 |
40.4% |
| 32 |
24 |
SEVENTEEN |
1,790,674 |
2,063,208 |
-13.2% |
| 33 |
34 |
ESPN THE MAGAZINE |
1,758,171 |
1,688,091 |
4.2% |
| 34 |
38 |
O, THE OPRAH MAGAZINE |
1,731,427 |
1,600,197 |
8.2% |
| 35 |
35 |
ENTERTAINMENT WEEKLY |
1,725,976 |
1,668,170 |
3.5% |
| 36 |
37 |
FAMILYFUN |
1,713,639 |
1,633,254 |
4.9% |
| 37 |
36 |
VFW MAGAZINE |
1,700,463 |
1,664,883 |
2.1% |
| 38 |
39 |
ENDLESS VACATION |
1,654,639 |
1,575,644 |
5.0% |
| 39 |
26 |
MARTHA STEWART LIVING |
1,582,988 |
2,020,801 |
-21.7% |
| 40 |
32 |
YM |
1,548,633 |
1,880,279 |
-17.6% |
| 41 |
40 |
FIELD & STREAM |
1,485,069 |
1,500,773 |
-1.0% |
| 42 |
46 |
COOKING LIGHT |
1,438,378 |
1,354,385 |
6.2% |
| 43 |
42 |
GOLF DIGEST |
1,437,978 |
1,429,016 |
0.6% |
| 44 |
43 |
COUNTRY LIVING |
1,435,413 |
1,417,769 |
1.2% |
| 45 |
41 |
EBONY |
1,427,876 |
1,500,291 |
-4.8% |
| 46 |
45 |
GLAMOUR |
1,399,965 |
1,359,225 |
3.0% |
| 47 |
62 |
REAL SIMPLE |
1,367,017 |
1,076,579 |
27.0% |
| 48 |
52 |
HEALTH |
1,365,540 |
1,277,838 |
6.9% |
| 49 |
44 |
AMERICAN RIFLEMAN |
1,346,743 |
1,404,392 |
-4.1% |
| 50 |
47 |
POPULAR SCIENCE |
1,343,446 |
1,325,010 |
1.4% |
|
|
TOTAL TOP 50 |
172,199,016 |
170,771,685 |
0.8% |
| 51 |
48 |
SUNSET |
1,342,698 |
1,323,014 |
1.5% |
| 52 |
49 |
GOLF MAGAZINE |
1,325,776 |
1,307,099 |
1.4% |
| 53 |
61 |
FITNESS |
1,245,135 |
1,099,529 |
13.2% |
| 54 |
51 |
BOYS' LIFE |
1,224,106 |
1,283,549 |
-4.6% |
| 55 |
54 |
CAR AND DRIVER |
1,221,961 |
1,226,383 |
-0.4% |
| 56 |
55 |
MEN'S HEALTH |
1,216,822 |
1,225,786 |
-0.7% |
| 57 |
56 |
SCHOLASTIC PARENT & CHILD |
1,209,975 |
1,212,637 |
-0.2% |
| 58 |
53 |
SHAPE |
1,208,761 |
1,246,953 |
-3.1% |
| 59 |
58 |
BON APPETIT |
1,166,560 |
1,132,763 |
3.0% |
| 60 |
59 |
ROLLING STONE |
1,138,291 |
1,130,418 |
0.7% |
| 61 |
66 |
COUNTRY HOME |
1,129,803 |
1,066,185 |
6.0% |
| 62 |
57 |
TEEN PEOPLE |
1,106,594 |
1,141,617 |
-3.1% |
| 63 |
64 |
POPULAR MECHANICS |
1,082,455 |
1,070,334 |
1.1% |
| 64 |
63 |
FAMILY HANDYMAN |
1,059,997 |
1,075,999 |
-1.5% |
| 65 |
67 |
SCOUTING |
1,038,660 |
1,058,488 |
-1.9% |
| 66 |
68 |
MICHIGAN LIVING* |
1,026,777 |
1,054,549 |
-2.6% |
| 67 |
74 |
SELF |
1,010,766 |
950,365 |
6.4% |
| 68 |
65 |
AMERICAN HUNTER |
997,459 |
1,070,211 |
-6.8% |
| 69 |
85 |
STUFF |
983,675 |
882,876 |
11.4% |
| 70 |
72 |
COSMOPOLITAN |
982,856 |
980,535 |
0.2% |
| 71 |
86 |
COSMO GIRL! |
979,609 |
849,433 |
15.3% |
| 72 |
70 |
KIPLINGER'S PERSONAL FINANCE |
979,224 |
998,067 |
-1.9% |
| 73 |
60 |
MOTOR TREND |
978,595 |
1,124,898 |
-13.0% |
| 74 |
77 |
NEW YORKER |
961,876 |
925,243 |
4.0% |
| 75 |
73 |
BUSINESSWEEK |
956,490 |
963,156 |
-0.7% |
|
|
TOTAL TOP 75 |
199,773,932 |
198,171,764 |
0.8% |
| 76 |
75 |
HOME |
947,394 |
941,008 |
0.7% |
| 77 |
76 |
TRAVEL + LEISURE |
937,635 |
936,283 |
0.1% |
| 78 |
80 |
OUTDOOR LIFE |
908,299 |
904,254 |
0.4% |
| 79 |
71 |
PC WORLD |
904,802 |
992,586 |
-8.8% |
| 80 |
81 |
THIS OLD HOUSE |
896,349 |
886,456 |
1.1% |
| 81 |
83 |
FORBES |
886,574 |
884,265 |
0.3% |
| 82 |
84 |
GOURMET |
884,168 |
883,871 |
0.0% |
| 83 |
97 |
MORE |
879,561 |
764,050 |
15.1% |
| 84 |
82 |
FOOD & WINE |
874,201 |
884,994 |
-1.2% |
| 85 |
102 |
IN STYLE |
863,176 |
748,247 |
15.4% |
| 86 |
69 |
PC MAGAZINE |
852,711 |
1,019,083 |
-16.3% |
| 87 |
88 |
FORTUNE (NORTH AMERICA) |
852,047 |
833,595 |
2.2% |
| 88 |
91 |
MIDWEST LIVING |
848,332 |
792,345 |
7.1% |
| 89 |
78 |
CHILD |
843,292 |
921,034 |
-8.4% |
| 90 |
87 |
HOUSE & GARDEN |
837,398 |
835,266 |
0.3% |
| 91 |
111 |
FHM (FOR HIM MAGAZINE) |
819,127 |
680,431 |
20.4% |
| 92 |
94 |
JET |
812,065 |
774,832 |
4.8% |
| 93 |
99 |
TRADITIONAL HOME |
812,009 |
758,461 |
7.1% |
| 94 |
95 |
WORKING MOTHER |
805,907 |
773,133 |
4.2% |
| 95 |
96 |
WEIGHT WATCHERS |
801,792 |
764,736 |
4.8% |
| 96 |
100 |
VOGUE |
799,971 |
756,709 |
5.7% |
| 97 |
89 |
ESSENCE |
796,509 |
810,940 |
-1.8% |
| 98 |
93 |
HANDY, HANDYMAN CLUB OF AMERICA MAGAZINE |
789,995 |
779,320 |
1.4% |
| 99 |
92 |
ELLE |
781,745 |
779,712 |
0.3% |
| 100 |
101 |
VANITY FAIR |
778,277 |
751,229 |
3.6% |
|
|
TOTAL TOP 100 |
615,407,019 |
610,515,314 |
0.8% |
* denotes first half figures only.
** denotes second half figures only.
*** In August 2004, National Geographic began to report their international circulation separately. This number represents domestic circulation on a going forward basis.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.
Click on the below link to view in Excel:
AveSubCircTop100ABC.xls
