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Feb 09, 2012
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Home / Consumer Marketing / Facts and Figures / Average Circulation for Top 100 ABC Magazines 1999
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Average Circulation for Top 100 ABC Magazines

1999

RANK 1999 RANK 1998 1999 1998 % CHANGE 
1 2 NRTA/AARP BULLETIN 20,554,989 20,359,318 1.00%
2 1 MODERN MATURITY 20,419,458 20,468,227 -0.20%
3 3 READER'S DIGEST 12,962,369 14,221,558 -8.90%
4 4 TV GUIDE 11,461,612 12,832,942 -10.70%
5 5 NATIONAL GEOGRAPHIC MAGAZINE 8,566,453 8,697,927 -1.50%
6 6 BETTER HOMES AND GARDENS 7,605,845 7,614,682 -0.10%
7 7 FAMILY CIRCLE 5,002,547 5,004,998 0.00%
8 8 GOOD HOUSEKEEPING 4,588,161 4,551,296 0.80%
9 9 LADIES' HOME JOURNAL 4,512,930 4,548,983 -0.80%
10 10 MCCALL'S 4,205,992 4,221,216 -0.40%
TOTAL TOP 10* 99,880,353 102,521,147 -2.58%
11 11 WOMAN'S DAY 4,177,306 4,156,126 0.50%
12 12 TIMEÑTHE WEEKLY NEWSMAGAZINE 4,103,799 4,091,631 0.30%
13 13 PEOPLE WEEKLY 3,599,198 3,676,704 -2.10%
14 14 SPORTS ILLUSTRATED 3,266,553 3,267,131 0.00%
15 18 HOME & AWAY 3,231,059 3,038,968 6.30%
16 15 PLAYBOY 3,202,087 3,243,854 -1.30%
17 16 NEWSWEEK 3,162,551 3,189,775 -0.90%
18 17 PREVENTION 3,069,520 3,148,299 -2.50%
19 21 COSMOPOLITAN 2,866,794 2,675,123 7.20%
20 NR WESTWAYS 2,666,925 Ñ 
21 20 THE AMERICAN LEGION MAGAZINE 2,664,745 2,701,377 -1.40%
22 23 VIA MAGAZINE 2,551,805 2,498,973 2.10%
23 24 SOUTHERN LIVING 2,531,365 2,494,467 1.50%
24 19 REDBOOK 2,525,824 2,861,200 -11.70%
25 25 SEVENTEEN 2,388,364 2,426,461 -1.60%
TOTAL TOP 25* 145,888,245 145,991,236 -0.07%
26 26 MARTHA STEWART LIVING 2,308,656 2,295,004 0.60%
27 30 YM 2,232,638 2,178,697 2.50%
28 29 GLAMOUR 2,203,773 2,186,283 0.80%
29 28 U.S. NEWS & WORLD REPORT 2,200,651 2,191,377 0.40%
30 27 NATIONAL ENQUIRER 2,169,404 2,225,480 -2.50%
31 32 TEEN 2,094,532 1,964,045 6.60%
32 33 AAA GOING PLACES 2,040,951 1,961,032 4.10%
33 31 SMITHSONIAN 2,034,878 2,064,717 -1.40%
34 34 MONEY 1,952,013 1,918,938 1.70%
35 39 PARENTS 1,797,064 1,742,226 3.10%
36 36 V.F.W. MAGAZINE 1,795,352 1,824,943 -1.60%
37 38 FIELD & STREAM 1,782,238 1,760,642 1.20%
38 35 STAR 1,769,890 1,860,912 -4.90%
39 37 EBONY 1,768,222 1,798,900 -1.70%
40 40 COUNTRY LIVING 1,658,511 1,676,007 -1.00%
41 41 MEN'S HEALTH 1,635,630 1,605,908 1.90%
42 NR TEEN PEOPLE 1,604,201 Ñ 
43 45 LIFE 1,603,950 1,558,823 2.90%
44 43 WOMAN'S WORLD 1,582,861 1,572,020 0.70%
45 46 GOLF DIGEST 1,558,834 1,548,161 0.70%
46 44 POPULAR SCIENCE 1,556,148 1,563,066 -0.40%
47 42 FIRST FOR WOMEN 1,531,860 1,591,198 -3.70%
48 48 ENTERTAINMENT WEEKLY 1,497,861 1,442,430 3.80%
49 72 SHAPE 1,465,455 1,125,097 30.30%
50 51 COOKING LIGHT 1,445,374 1,424,254 1.50%
TOTAL TOP 50* 191,179,188 189,071,396 1.11%
51 47 SUNSET, THE MAGAZINE OF  1,444,729 1,461,631 -1.20%
52 125 MAXIM 1,408,206 733,774 91.90%
53 49 GOLF MAGAZINE 1,402,785 1,435,375 -2.30%
54 61 IN STYLE 1,397,218 1,207,777 15.70%
55 58 PARENTING MAGAZINE 1,396,392 1,239,152 12.70%
56 59 CAR AND DRIVER 1,371,424 1,234,824 11.10%
57 52 OUTDOOR LIFE 1,364,267 1,362,418 0.10%
58 53 BOYS' LIFE 1,307,468 1,330,814 -1.80%
59 62 MOTOR TREND 1,289,030 1,192,991 8.10%
60 54 AMERICAN RIFLEMAN 1,269,795 1,276,633 -0.50%
61 50 POPULAR MECHANICS 1,255,348 1,428,849 -12.10%
62 56 ROLLING STONE 1,251,606 1,251,646 0.00%
63 57 SCHOLASTIC PARENT & C 1,230,634 1,246,791 -1.30%
64 65 PC MAGAZINE 1,229,562 1,179,186 4.30%
65 68 PC WORLD 1,220,891 1,147,925 6.40%
66 55 CONSUMERS DIGEST 1,200,221 1,272,381 -5.70%
67 64 NEW WOMAN 1,187,616 1,180,898 0.60%
68 71 ENDLESS VACATION 1,171,817 1,136,093 3.10%
69 78 BON APPETIT 1,171,422 1,073,013 9.20%
70 60 DISCOVER 1,156,672 1,224,117 -5.50%
71 80 HEALTH 1,148,391 1,071,808 7.10%
72 77 SESAME STREET MAGAZINE 1,146,690 1,085,703 5.60%
73 63 THE ELKS MAGAZINE 1,145,609 1,192,468 -3.90%
74 66 MADEMOISELLE 1,142,077 1,174,997 -2.80%
75 67 VOGUE 1,141,981 1,168,678 -2.30%
TOTAL TOP 75* 222,631,035 219,381,338 1.48%
76 81 FAMILYFUN 1,140,831 1,071,248 6.50%
77 70 SELF 1,122,947 1,145,326 -2.00%
78 73 THE FAMILY HANDYMAN 1,121,366 1,117,911 0.30%
79 69 WEIGHT WATCHERS MAGAZINE 1,116,586 1,146,216 -2.60%
80 75 SOAP OPERA DIGEST 1,102,940 1,101,146 0.20%
81 115 SPORT 1,075,983 784,112 37.20%
82 76 VANITY FAIR 1,058,528 1,097,523 -3.60%
83 83 KIPLINGER'S PERSONAL FINANCE MAGAZINE 1,051,731 1,046,924 0.50%
84 84 PC/COMPUTING 1,037,488 1,026,712 1.00%
85 79 SCOUTING 1,031,533 1,072,575 -3.80%
86 86 MICHIGAN LIVING 1,024,554 1,013,828 1.10%
87 82 COUNTRY HOME 1,019,320 1,058,145 -3.70%
88 85 HOME 1,008,634 1,018,690 -1.00%
89 92 FITNESS 1,002,664 980,131 2.30%
90 74 US 1,001,281 1,103,232 -9.20%
91 90 ESSENCE 1,000,498 1,000,608 0.00%
92 89 TRAVEL & LEISURE 997,742 1,001,998 -0.40%
93 88 AMERICAN HOMESTYLE & GARDENING 991,736 1,003,046 -1.10%
94 91 PENTHOUSE 966,321 996,323 -3.00%
95 93 VICTORIA 965,516 967,122 -0.20%
96 97 THE AMERICAN HUNTER 955,666 933,323 2.40%
97 95 TODAY'S HOMEOWNER 953,010 954,525 -0.20%
98 96 JET 947,213 934,260 1.40%
99 87 AMERICAN HEALTH 934,128 1,006,139 -7.20%
100 94 ELLE 930,364 958,295 -2.90%
TOTAL TOP 100* 248,189,608 244,920,696 1.33%

* Circulation primarily to AARP members who receive it as a membership benefit.
**Totals may not add exactly, due to rounding of averaged numbers.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.

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