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Circulation Revenue for Top 100 ABC Magazines

2008

RANK 2008	Publication Name	Paid Subscription Sales	Single Copy Sales	Combined Circulation Sales
1	PEOPLE	$250,161,652	$308,930,282	$559,091,933
2	SPORTS ILLUSTRATED	$263,093,175	$21,293,578	$284,386,753
3	US WEEKLY	$96,524,159	$172,834,263	$269,358,422
4	READER'S DIGEST	$192,100,484	$12,858,173	$204,958,657
5	TV GUIDE	$169,248,150	$23,297,677	$192,545,827
6	TIME-THE WEEKLY NEWSMAGAZINE	$154,808,538	$29,584,220	$184,392,758
7	NATIONAL GEOGRAPHIC	$161,677,242	$10,977,409	$172,654,651
8	BETTER HOMES AND GARDENS	$158,268,011	$10,951,620	$169,219,631
9	STAR MAGAZINE	$36,164,647	$132,578,387	$168,743,034
10	ENDLESS VACATION	$160,410,218	$0	$160,410,218
	TOTAL TOP 10	$1,642,456,275	$723,305,608	$2,365,761,884
11	IN TOUCH WEEKLY	$5,752,300	$135,235,260	$140,987,560
12	NATIONAL ENQUIRER	$18,261,783	$115,090,914	$133,352,696
13	NEWSWEEK	$103,753,552	$22,847,398	$126,600,950
14	COSMOPOLITAN	$31,074,619	$92,630,776	$123,705,396
15	WOMAN'S WORLD	$6,485,921	$116,864,779	$123,350,700
16	ENTERTAINMENT WEEKLY	$105,459,663	$8,156,002	$113,615,665
17	ECONOMIST (NORTH AMERICAN EDITION)	$89,717,011	$22,730,900	$112,447,911
18	OK! WEEKLY	$34,033,842	$77,784,997	$111,818,840
19	GOOD HOUSEKEEPING	$86,381,338	$17,889,193	$104,270,531
20	SOUTHERN LIVING	$90,432,144	$10,326,486	$100,758,630
21	O, THE OPRAH MAGAZINE	$47,595,030	$36,719,757	$84,314,787
22	FAMILY CIRCLE	$58,731,051	$24,678,133	$83,409,185
23	PLAYBOY	$67,382,240	$13,768,416	$81,150,657
24	U.S. NEWS & WORLD REPORT	$73,472,217	$5,823,250	$79,295,467
25	LIFE & STYLE WEEKLY	$1,327,103	$76,290,693	$77,617,796
	TOTAL TOP 25	$2,462,316,089	$1,500,142,563	$3,962,458,653
26	PREVENTION	$61,914,107	$13,037,285	$74,951,393
27	SMITHSONIAN	$74,029,111	$370,238	$74,399,349
28	WOMAN'S DAY	$49,503,614	$23,136,728	$72,640,342
29	NEW YORKER	$60,170,900	$9,580,968	$69,751,868
30	MARTHA STEWART LIVING	$48,570,396	$17,774,440	$66,344,836
31	LADIES' HOME JOURNAL	$57,657,569	$8,540,167	$66,197,736
32	REAL SIMPLE	$43,979,943	$20,974,032	$64,953,975
33	GAME INFORMER MAGAZINE	$62,457,170	$1,896,554	$64,353,724
34	TASTE OF HOME	$59,160,271	$3,696,779	$62,857,049
35	GLOBE	$3,848,780	$58,340,925	$62,189,705
36	IN STYLE	$25,269,257	$36,475,894	$61,745,151
37	MEN'S HEALTH	$32,925,913	$26,637,967	$59,563,880
38	BUSINESSWEEK	$51,725,414	$7,792,369	$59,517,783
39	BARRON'S	$46,645,700	$12,748,840	$59,394,540
40	MAXIM	$34,272,181	$24,938,912	$59,211,094
41	GLAMOUR	$28,026,675	$31,065,334	$59,092,009
42	FORBES	$53,408,346	$4,272,561	$57,680,907
43	ESPN THE MAGAZINE	$51,414,233	$3,183,625	$54,597,858
44	SOAP OPERA DIGEST	$22,963,449	$30,479,944	$53,443,392
45	FIRST	$4,049,924	$48,494,244	$52,544,168
46	AARP BULLETIN ±	$50,941,913	$0	$50,941,913
47	AARP THE MAGAZINE ±	$50,133,807	$14,940	$50,148,747
48	SPORTING NEWS	$47,354,279	$1,538,110	$48,892,389
49	EVERY DAY WITH RACHAEL RAY	$32,088,432	$15,747,493	$47,835,925
50	ROLLING STONE	$33,226,663	$13,904,237	$47,130,900
	TOTAL TOP 50	$3,548,054,136	$1,914,785,149	$5,462,839,284
51	SHAPE	$31,395,588	$15,291,053	$46,686,641
52	COOKING LIGHT	$35,643,462	$10,395,393	$46,038,855
53	GOLF DIGEST	$38,780,594	$5,499,736	$44,280,330
54	VOGUE	$23,801,909	$20,404,800	$44,206,709
55	REDBOOK	$34,806,974	$8,010,046	$42,817,019
56	COUNTRY LIVING	$33,375,492	$7,559,318	$40,934,810
57	TRAVEL + LEISURE	$38,321,033	$1,955,043	$40,276,076
58	VANITY FAIR	$18,372,588	$21,373,889	$39,746,477
59	WEEK	$37,968,000	$261,576	$38,229,576
60	BON APPETIT	$30,170,064	$5,824,734	$35,994,798
61	SEVENTEEN	$23,808,562	$11,938,415	$35,746,977
62	EBONY	$25,995,264	$9,548,062	$35,543,326
63	FOOD & WINE	$32,036,321	$3,435,750	$35,472,071
64	SELF	$19,898,433	$15,125,675	$35,024,108
65	GUIDEPOSTS	$34,790,855	$187,760	$34,978,615
66	ARCHITECTURAL DIGEST	$28,536,645	$6,353,295	$34,889,939
67	JET	$29,659,969	$4,576,586	$34,236,555
68	PARENTS	$30,919,518	$2,065,056	$32,984,574
69	POPULAR MECHANICS	$26,143,260	$6,766,737	$32,909,997
70	POPULAR SCIENCE	$23,964,299	$8,015,776	$31,980,075
71	COUNTRY HOME	$27,908,583	$3,789,101	$31,697,684
72	MONEY	$26,934,975	$4,533,087	$31,468,062
73	HARVARD BUSINESS REVIEW	$25,438,511	$5,933,110	$31,371,621
74	SUNSET	$25,016,832	$5,346,176	$30,363,008
75	BIRDS & BLOOMS	$29,735,964	$613,965	$30,349,930
	TOTAL TOP 75	$4,281,477,829	$2,099,589,288	$6,381,067,117
76	FITNESS	$20,997,312	$9,263,870	$30,261,182
77	FIELD & STREAM	$28,081,373	$1,875,224	$29,956,597
78	PARENTING	$28,991,105	$882,811	$29,873,916
79	FORTUNE (NORTH AMERICA)	$24,727,668	$4,332,523	$29,060,190
80	WOMEN'S HEALTH	$13,629,670	$15,414,384	$29,044,054
81	FAMILY HANDYMAN	$25,890,972	$2,392,464	$28,283,436
82	ESSENCE	$16,230,698	$12,022,979	$28,253,677
83	BOYS' LIFE	$27,373,632	$109,613	$27,483,245
84	DOMINO	$23,710,813	$3,745,000	$27,455,813
85	ELLE	$11,074,800	$16,214,091	$27,288,891
86	MORE	$20,146,220	$7,116,000	$27,262,220
87	GOLF MAGAZINE	$23,555,414	$3,669,571	$27,224,985
88	MARIE CLAIRE	$13,576,614	$12,518,899	$26,095,514
89	NEW YORK	$21,679,619	$4,269,392	$25,949,011
90	FAMILYFUN	$24,534,617	$824,168	$25,358,784
91	COSMO GIRL!	$15,964,315	$8,961,852	$24,926,167
92	SCIENTIFIC AMERICAN	$18,162,142	$6,140,554	$24,302,695
93	DISCOVER	$17,893,448	$6,394,705	$24,288,153
94	TRADITIONAL HOME	$19,583,988	$4,675,176	$24,259,164
95	PEOPLE STYLEWATCH	$3,519,200	$20,731,821	$24,251,021
96	GQ-GENTLEMEN'S QUARTERLY	$13,514,710	$10,638,146	$24,152,856
97	WEIGHT WATCHERS	$14,136,744	$9,728,044	$23,864,788
98	COUNTRY	$23,462,994	$97,879	$23,560,872
99	SOAP OPERA WEEKLY	$4,137,512	$18,660,396	$22,797,908
100	REMINISCE	$22,524,723	$149,954	$22,674,677
	TOTAL TOP 100	$4,758,578,129	$2,280,418,804	$7,038,996,933

* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Effective 2006, ABC established verified circulation as a separate category. This circulation is no longer included in revenue calculations. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.