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Circulation Revenue for Top 100 ABC Magazines

2007

RANK 2007	Publication Name	Paid Subscription Sales	Single Copy Sales	Combined Circulation Sales
1	PEOPLE	$249,665,885	$276,476,765	$526,142,650
2	SPORTS ILLUSTRATED	$264,420,930	$18,350,924	$282,771,854
3	US WEEKLY	$81,698,478	$188,313,858	$270,012,336
4	READER'S DIGEST	$220,746,415	$14,020,182	$234,766,596
5	TV GUIDE	$171,201,981	$28,000,642	$199,202,623
6	TIME-THE WEEKLY NEWSMAGAZINE	$153,737,264	$26,598,206	$180,335,470
7	STAR MAGAZINE	$42,429,617	$133,064,703	$175,494,320
8	NATIONAL GEOGRAPHIC	$163,558,445	$10,432,452	$173,990,897
9	BETTER HOMES AND GARDENS	$158,555,936	$13,035,150	$171,591,086
10	ENDLESS VACATION**	$158,633,867	$0	$158,633,867
	TOTAL TOP 10	$1,664,648,818	$708,292,880	$2,372,941,699
11	NEWSWEEK	$124,378,922	$23,842,665	$148,221,587
12	IN TOUCH WEEKLY	$5,920,503	$141,592,333	$147,512,836
13	NATIONAL ENQUIRER	$21,174,551	$120,511,810	$141,686,361
14	COSMOPOLITAN	$29,588,512	$98,695,279	$128,283,791
15	WOMAN'S WORLD	$6,679,674	$111,721,402	$118,401,076
16	ENTERTAINMENT WEEKLY	$106,564,842	$7,920,009	$114,484,850
17	OK! WEEKLY	$31,947,767	$75,744,474	$107,692,241
18	GOOD HOUSEKEEPING	$85,429,686	$18,900,165	$104,329,851
19	ECONOMIST (NORTH AMERICAN EDITION)	$82,923,712	$19,714,450	$102,638,161
20	SOUTHERN LIVING	$89,425,362	$11,740,951	$101,166,314
21	U.S. NEWS & WORLD REPORT	$89,637,271	$7,053,001	$96,690,271
22	PLAYBOY	$73,222,929	$17,703,286	$90,926,214
23	O, THE OPRAH MAGAZINE	$43,641,836	$43,634,503	$87,276,339
24	FAMILY CIRCLE	$57,627,500	$28,669,554	$86,297,054
25	LIFE & STYLE WEEKLY	$1,255,637	$80,088,159	$81,343,796
	TOTAL TOP 25	$2,514,067,522	$1,515,824,920	$4,029,892,441
26	WOMAN'S DAY	$49,656,445	$27,388,808	$77,045,253
27	AARP THE MAGAZINE ±	$76,570,608	$26,129	$76,596,737
28	PREVENTION	$62,124,119	$14,329,306	$76,453,425
29	SMITHSONIAN	$73,910,095	$385,717	$74,295,812
30	NEW YORKER	$61,372,853	$9,145,082	$70,517,935
31	LADIES' HOME JOURNAL	$58,878,442	$9,969,611	$68,848,053
32	MARTHA STEWART LIVING	$46,608,492	$19,984,431	$66,592,923
33	GLOBE	$4,894,214	$60,434,837	$65,329,051
34	REAL SIMPLE	$42,354,501	$21,907,800	$64,262,301
35	MAXIM	$35,779,419	$27,450,429	$63,229,849
36	BUSINESSWEEK	$53,499,207	$8,571,573	$62,070,780
37	GLAMOUR	$26,067,384	$35,965,134	$62,032,518
38	IN STYLE	$25,778,194	$34,796,072	$60,574,266
39	TASTE OF HOME**	$55,020,116	$3,881,129	$58,901,245
40	BARRON'S	$45,643,848	$12,796,294	$58,440,142
41	FORBES	$53,504,326	$4,673,754	$58,178,080
42	ESPN THE MAGAZINE	$52,192,342	$3,867,355	$56,059,697
43	MEN'S HEALTH	$30,522,532	$24,482,430	$55,004,962
44	SOAP OPERA DIGEST	$21,987,349	$31,637,270	$53,624,619
45	SPORTING NEWS MAGAZINE	$50,243,661	$1,601,796	$51,845,457
46	SHAPE	$32,565,312	$17,537,199	$50,102,511
47	FIRST FOR WOMEN	$4,098,084	$45,545,239	$49,643,323
48	AARP BULLETIN ±	$49,256,299	$0	$49,256,299
49	ROLLING STONE	$33,804,784	$15,221,415	$49,026,198
50	GOLF DIGEST	$40,517,121	$5,987,609	$46,504,731
	TOTAL TOP 50	$3,600,917,269	$1,953,411,338	$5,554,328,607
51	VOGUE	$23,973,268	$21,832,374	$45,805,642
52	COOKING LIGHT	$34,276,030	$11,343,189	$45,619,219
53	COUNTRY LIVING	$34,551,360	$8,870,335	$43,421,695
54	EVERY DAY WITH RACHAEL RAY	$24,764,772	$17,663,558	$42,428,330
55	REDBOOK	$32,167,932	$10,019,068	$42,187,000
56	TRAVEL + LEISURE	$38,868,503	$2,065,743	$40,934,246
57	VANITY FAIR	$18,857,244	$20,254,927	$39,112,171
58	SEVENTEEN	$24,915,368	$13,921,871	$38,837,238
59	GUIDEPOSTS	$38,119,074	$248,290	$38,367,364
60	JET	$28,427,869	$8,941,204	$37,369,073
61	FORTUNE (NORTH AMERICA)	$32,712,687	$4,318,471	$37,031,158
62	WEEK	$36,446,414	$162,312	$36,608,726
63	ARCHITECTURAL DIGEST	$28,092,880	$7,397,111	$35,489,991
64	BON APPETIT	$28,824,204	$6,533,860	$35,358,064
65	FOOD & WINE	$31,847,084	$3,484,782	$35,331,866
66	SELF	$19,146,676	$16,148,248	$35,294,924
67	PARENTS	$31,955,989	$1,872,801	$33,828,790
68	PC MAGAZINE	$29,846,072	$3,742,684	$33,588,756
69	FITNESS	$20,885,895	$12,424,146	$33,310,041
70	POPULAR MECHANICS	$25,992,504	$7,139,698	$33,132,202
71	EBONY	$24,397,384	$8,220,303	$32,617,687
72	POPULAR SCIENCE	$24,520,884	$7,977,521	$32,498,405
73	COUNTRY HOME	$27,030,562	$4,968,860	$31,999,421
74	SUNSET	$25,889,352	$5,798,779	$31,688,131
75	HARVARD BUSINESS REVIEW	$26,082,950	$5,297,739	$31,380,690
	TOTAL TOP 75	$4,313,510,224	$2,164,059,210	$6,477,569,434
76	MONEY	$23,987,190	$5,366,390	$29,353,580
77	STUFF	$20,068,699	$9,058,257	$29,126,957
78	ESSENCE	$16,557,640	$12,468,383	$29,026,023
79	FIELD & STREAM	$27,159,371	$1,689,202	$28,848,573
80	FAMILY HANDYMAN	$25,798,056	$2,871,783	$28,669,839
81	BOYS' LIFE	$28,095,816	$0	$28,095,816
82	GOLF MAGAZINE	$23,781,697	$4,126,059	$27,907,756
83	PARENTING	$27,008,384	$847,013	$27,855,397
84	ACCESS DIRECTV**	$27,590,595	$0	$27,590,595
85	MORE	$19,276,030	$7,828,000	$27,104,030
86	ELLE	$9,820,508	$17,266,156	$27,086,664
87	COSMO GIRL!	$15,673,657	$11,322,786	$26,996,444
88	MARIE CLAIRE	$12,751,125	$14,080,416	$26,831,541
89	NEW YORK	$21,623,143	$3,807,539	$25,430,682
90	SOAP OPERA WEEKLY	$4,436,400	$20,627,065	$25,063,465
91	GQ-GENTLEMEN'S QUARTERLY	$13,719,140	$11,152,688	$24,871,828
92	DISCOVER	$18,081,938	$6,448,328	$24,530,266
93	WEIGHT WATCHERS	$14,190,336	$10,079,231	$24,269,567
94	TRADITIONAL HOME	$18,990,648	$5,186,630	$24,177,278
95	PEOPLE STYLEWATCH**	$1,850,263	$21,889,140	$23,739,403
96	SCIENTIFIC AMERICAN	$17,117,920	$6,611,980	$23,729,899
97	WOMEN'S HEALTH	$9,630,517	$13,914,989	$23,545,506
98	OFFICIAL XBOX MAGAZINE	$11,726,914	$11,797,770	$23,524,684
99	COTTAGE LIVING	$19,247,707	$4,206,342	$23,454,048
100	ALLURE	$12,015,560	$10,673,985	$22,689,545
	TOTAL TOP 100	$4,753,709,477	$2,377,379,342	$7,131,088,819

* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Effective 2006, ABC established verified circulation as a separate category. This circulation is no longer included in revenue calculations. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.

FYABC2007TOP100CircRevenue.xls