Average Circulation for Top 100 ABC Magazines
2004
| RANK 2004 |
RANK 2003 |
PUBLICATION NAME |
2004 Total Paid |
2003 Total Paid |
% Change |
| 1 |
2 |
AARP THE MAGAZINE |
22,668,583 |
21,035,278 |
7.8% |
| 2 |
1 |
AARP BULLETIN |
22,103,758 |
21,622,232 |
2.2% |
| 3 |
3 |
READER'S DIGEST |
10,155,054 |
11,067,522 |
-8.2% |
| 4 |
4 |
TV GUIDE |
9,015,866 |
9,018,212 |
0.0% |
| 5 |
5 |
BETTER HOMES & GARDENS |
7,627,256 |
7,608,913 |
0.2% |
| 6 |
6 |
NATIONAL GEOGRAPHIC*** |
5,471,803 |
6,644,167 |
-17.6% |
| 7 |
7 |
GOOD HOUSEKEEPING |
4,631,527 |
4,679,941 |
-1.0% |
| 8 |
8 |
FAMILY CIRCLE |
4,252,730 |
4,615,536 |
-7.9% |
| 9 |
9 |
WOMAN'S DAY |
4,130,507 |
4,166,097 |
-0.9% |
| 10 |
11 |
LADIES' HOME JOURNAL |
4,114,353 |
4,101,221 |
0.3% |
|
|
TOTAL TOP 10 |
94,171,436 |
94,559,117 |
-0.4% |
| 11 |
10 |
TIME-THE WEEKLY NEWSMAGAZINE |
4,034,272 |
4,104,284 |
-1.7% |
| 12 |
12 |
PEOPLE |
3,690,387 |
3,615,795 |
2.1% |
| 13 |
13 |
AAA WESTWAYS* |
3,608,349 |
3,442,681 |
4.8% |
| 14 |
14 |
HOME & AWAY |
3,343,759 |
3,320,869 |
0.7% |
| 15 |
15 |
PREVENTION |
3,334,404 |
3,275,411 |
1.8% |
| 16 |
16 |
SPORTS ILLUSTRATED |
3,319,300 |
3,238,974 |
2.5% |
| 17 |
17 |
NEWSWEEK |
3,135,476 |
3,148,379 |
-0.4% |
| 18 |
18 |
PLAYBOY |
3,113,780 |
3,100,093 |
0.4% |
| 19 |
19 |
COSMOPOLITAN |
2,989,301 |
2,889,043 |
3.5% |
| 20 |
22 |
SOUTHERN LIVING |
2,718,108 |
2,604,682 |
4.4% |
| 21 |
21 |
VIA MAGAZINE |
2,686,173 |
2,633,163 |
2.0% |
| 22 |
23 |
O, THE OPRAH MAGAZINE |
2,685,755 |
,592,572 |
3.6% |
| 23 |
20 |
GUIDEPOSTS |
2,646,622 |
2,633,309 |
0.5% |
| 24 |
24 |
AMERICAN LEGION MAGAZINE |
2,567,988 |
2,591,965 |
-0.9% |
| 25 |
25 |
MAXIM |
2,524,447 |
2,510,144 |
0.6% |
|
|
TOTAL TOP 25 |
140,569,554 |
140,260,479 |
0.2% |
| 26 |
26 |
REDBOOK |
2,384,102 |
2,381,899 |
0.1% |
| 27 |
29 |
GLAMOUR |
2,379,573 |
2,286,429 |
4.1% |
| 28 |
30 |
AAA GOING PLACES |
2,366,198 |
2,254,480 |
5.0% |
| 29 |
27 |
SEVENTEEN |
2,129,622 |
2,372,261 |
|
| 30 |
34 |
SMITHSONIAN |
2,046,499 |
2,030,334 |
0.8% |
| 31 |
33 |
PARENTING |
2,027,818 |
2,048,370 |
-1.0% |
| 32 |
32 |
PARENTS |
2,022,932 |
2,080,515 |
-2.8% |
| 33 |
35 |
U.S. NEWS & WORLD REPORT |
2,018,403 |
2,022,118 |
-0.2% |
| 34 |
36 |
MONEY |
1,945,917 |
1,998,136 |
-2.6% |
| 35 |
28 |
MARTHA STEWART LIVING |
1,907,231 |
2,366,173 |
-19.4% |
| 36 |
63 |
GAME INFORMER MAGAZINE |
1,846,631 |
1,317,912 |
40.1% |
| 37 |
31 |
YM |
1,828,157 |
2,209,379 |
-17.3% |
| 38 |
37 |
ENTERTAINMENT WEEKLY |
1,810,562 |
1,757,749 |
3.0% |
| 40 |
54 |
REAL SIMPLE |
1,765,432 |
1,437,801 |
22.8% |
| 41 |
42 |
IN STYLE |
1,754,475 |
1,675,493 |
4.7% |
| 42 |
44 |
FAMILYFUN |
1,737,920 |
1,661,559 |
4.6% |
| 43 |
39 |
COUNTRY LIVING |
1,731,490 |
1,726,274 |
0.3% |
| 44 |
43 |
VFW MAGAZINE |
1,700,463 |
1,664,883 |
2.1% |
| 45 |
41 |
MEN'S HEALTH |
1,692,282 |
1,686,195 |
0.4% |
| 46 |
38 |
EBONY |
1,681,183 |
1,731,401 |
-2.9% |
| 47 |
46 |
COOKING LIGHT |
1,671,852 |
1,616,009 |
3.5% |
| 48 |
50 |
ENDLESS VACATION |
1,654,639 |
1,575,644 |
5.0% |
| 49 |
45 |
SHAPE |
1,618,060 |
1,638,069 |
-1.2% |
| 50 |
48 |
WOMAN'S WORLD |
1,584,244 |
1,580,217 |
0.3% |
|
|
TOTAL TOP 50 |
187,666,452 |
187,105,992 |
0.3% |
| 51 |
51 |
GOLF DIGEST |
1,577,524 |
1,569,695 |
0.5% |
| 52 |
56 |
FIRST FOR WOMEN |
1,555,765 |
1,425,083 |
9.2% |
| 53 |
58 |
FITNESS |
1,541,371 |
1,407,612 |
9.5% |
| 54 |
49 |
TEEN PEOPLE |
1,536,394 |
1,579,302 |
-2.7% |
| 55 |
52 |
FIELD & STREAM |
1,518,942 |
1,530,238 |
-0.7% |
| 56 |
60 |
HEALTH |
1,470,716 |
1,388,610 |
5.9% |
| 57 |
53 |
POPULAR SCIENCE |
1,468,374 |
1,468,418 |
0.0% |
| 58 |
47 |
NATIONAL ENQUIRER |
1,466,489 |
1,604,494 |
-8.6% |
| 59 |
55 |
SUNSET |
1,456,418 |
1,427,293 |
2.0% |
| 60 |
57 |
GOLF MAGAZINE |
1,417,751 |
1,412,896 |
0.3% |
| 61 |
73 |
US WEEKLY |
1,413,087 |
1,229,737 |
14.9% |
| 62 |
69 |
COSMO GIRL! |
1,373,028 |
1,258,881 |
9.1% |
| 63 |
61 |
CAR AND DRIVER |
1,363,611 |
1,373,341 |
-0.7% |
| 64 |
62 |
SELF |
1,360,308 |
1,330,960 |
2.2% |
| 65 |
59 |
AMERICAN RIFLEMAN |
1,346,743 |
1,404,392 |
-4.1% |
| 66 |
64 |
BON APPETIT |
1,318,109 |
1,302,180 |
1.2% |
| 67 |
68 |
STUFF |
1,280,644 |
1,262,483 |
1.4% |
| 68 |
74 |
VOGUE |
1,268,623 |
1,217,352 |
4.2% |
| 69 |
66 |
ROLLING STONE |
1,267,110 |
1,277,041 |
-0.8% |
| 70 |
71 |
COUNTRY HOME |
1,266,266 |
1,230,708 |
2.9% |
| 71 |
70 |
STAR MAGAZINE |
1,240,058 |
1,231,992 |
0.7% |
| 72 |
72 |
POPULAR MECHANICS |
1,236,494 |
1,230,658 |
0.5% |
| 73 |
65 |
BOYS' LIFE |
1,224,106 |
1,283,549 |
-4.6% |
| 74 |
78 |
FHM (FOR HIM MAGAZINE) |
1,219,665 |
1,105,892 |
10.3% |
| 75 |
75 |
SCHOLASTIC PARENT & CHILD |
1,211,570 |
1,216,143 |
-0.4% |
|
|
TOTAL TOP 75 |
222,065,612 |
220,874,938 |
0.5% |
| 76 |
76 |
VANITY FAIR |
1,150,072 |
1,153,651 |
-0.3% |
| 77 |
80 |
WEIGHT WATCHERS |
1,144,337 |
1,073,867 |
6.6% |
| 78 |
77 |
FAMILY HANDYMAN |
1,139,639 |
1,153,519 |
-1.2% |
| 79 |
67 |
MOTOR TREND |
1,127,739 |
1,269,921 |
-11.2% |
| 80 |
87 |
ELLE |
1,060,578 |
1,022,487 |
3.7% |
| 81 |
82 |
ESSENCE |
1,060,500 |
1,069,734 |
-0.9% |
| 82 |
84 |
SCOUTING |
1,038,660 |
1,058,488 |
-1.9% |
| 83 |
85 |
MICHIGAN LIVING* |
1,026,777 |
1,054,549 |
-2.6% |
| 84 |
89 |
ALLURE |
1,023,866 |
1,007,059 |
1.7% |
| 85 |
86 |
KIPLINGER'S PERSONAL FINANCE |
1,011,785 |
1,025,947 |
-1.4% |
| 86 |
92 |
NEW YORKER |
1,011,084 |
972,732 |
3.9% |
| 87 |
79 |
PC WORLD |
1,008,069 |
1,103,769 |
-8.7% |
| 88 |
88 |
HOME |
1,007,744 |
1,008,968 |
-0.1% |
| 89 |
106 |
LUCKY |
1,003,584 |
876,200 |
14.5% |
| 90 |
81 |
AMERICAN HUNTER |
997,459 |
1,070,211 |
-6.8% |
| 91 |
107 |
MORE |
992,757 |
874,650 |
13.5% |
| 92 |
90 |
BUSINESSWEEK |
982,790 |
991,159 |
-0.8% |
| 93 |
98 |
TRADITIONAL HOME |
975,024 |
931,961 |
4.6% |
| 94 |
93 |
TRAVEL + LEISURE |
972,259 |
968,721 |
0.4% |
| 95 |
91 |
GOURMET |
971,676 |
976,746 |
-0.5% |
| 96 |
94 |
THIS OLD HOUSE |
969,456 |
967,830 |
0.2% |
| 97 |
100 |
MARIE CLAIRE |
948,726 |
913,385 |
3.9% |
| 98 |
97 |
OUTDOOR LIFE |
943,666 |
936,199 |
0.8% |
| 99 |
95 |
FOOD & WINE |
935,414 |
954,429 |
-2.0% |
| 100 |
104 |
JET |
927,402 |
885,087 |
4.8% |
|
|
TOTAL TOP 100 |
247,496,668 |
246,196,201 |
0.5% |
* denotes first half figures only.
** denotes second half figures only.
*** In August 2004, National Geographic began to report their International circulation separately. This number represents domestic circulation on a going forward basis.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.
Click on the below link to view in excel:
AveCircTop100ABC.xls
