Avg. Subscription Circulation for Top 100 ABC Magazines
2004, first six months
| Rank |
Publication Name |
Subscriptions |
Single Copy Sales |
Total Paid |
| 1 |
AARP THE MAGAZINE* |
22,718,298 |
1,775 |
22,720,073 |
| 2 |
AARP BULLETIN* |
22,038,673 |
|
22,038,673 |
| 3 |
READER'S DIGEST |
9,656,675 |
571,856 |
10,228,531 |
| 4 |
TV GUIDE |
8,502,278 |
513,910 |
9,016,188 |
| 5 |
BETTER HOMES AND GARDENS |
7,374,140 |
254,284 |
7,628,424 |
| 6 |
NATIONAL GEOGRAPHIC |
5,344,998 |
123,473 |
5,468,471 |
| 7 |
TIME |
3,871,690 |
162,801 |
4,034,491 |
| 8 |
LADIES' HOME JOURNAL |
3,830,073 |
278,546 |
4,108,619 |
| 9 |
GOOD HOUSEKEEPING |
3,787,522 |
835,591 |
4,623,113 |
| 10 |
AAA WESTWAYS* |
3,608,349 |
|
3,608,349 |
| 11 |
FAMILY CIRCLE |
3,411,928 |
960,885 |
4,372,813 |
| 12 |
HOME & AWAY* |
3,369,920 |
|
3,369,920 |
| 13 |
SPORTS ILLUSTRATED |
3,196,564 |
117,610 |
3,314,174 |
| 14 |
WOMAN'S DAY |
3,138,041 |
922,578 |
4,060,619 |
| 15 |
NEWSWEEK |
2,998,746 |
146,616 |
3,145,362 |
| 16 |
PREVENTION |
2,964,340 |
395,358 |
3,359,698 |
| 17 |
PLAYBOY |
2,725,381 |
450,834 |
3,176,215 |
| 18 |
VIA MAGAZINE* |
2,676,644 |
|
2,676,644 |
| 19 |
GUIDEPOSTS |
2,624,700 |
8,810 |
2,633,510 |
| 20 |
AMERICAN LEGION MAGAZINE |
2,573,029 |
|
2,573,029 |
| 21 |
SOUTHERN LIVING |
2,510,805 |
194,973 |
2,705,778 |
| 22 |
AAA GOING PLACES* |
2,315,719 |
|
2,315,719 |
| 23 |
PEOPLE |
2,281,395 |
1,448,892 |
3,730,287 |
| 24 |
SMITHSONIAN |
2,040,180 |
7,962 |
2,048,142 |
| 25 |
PARENTING |
1,989,053 |
37,407 |
2,026,460 |
| 26 |
U.S. NEWS & WORLD REPORT |
1,978,011 |
44,372 |
2,022,383 |
| 27 |
PARENTS |
1,974,613 |
81,739 |
2,056,352 |
| 28 |
REDBOOK |
1,969,473 |
390,745 |
2,360,218 |
| 29 |
MONEY |
1,859,829 |
107,591 |
1,967,420 |
| 30 |
MAXIM |
1,846,134 |
685,634 |
2,531,768 |
| 31 |
SEVENTEEN |
1,840,438 |
310,514 |
2,150,952 |
| 32 |
O, THE OPRAH MAGAZINE |
1,798,461 |
922,585 |
2,721,046 |
| 33 |
ESPN THE MAGAZINE |
1,757,292 |
32,786 |
1,790,078 |
| 34 |
ENTERTAINMENT WEEKLY |
1,750,718 |
80,051 |
1,830,769 |
| 35 |
YM |
1,743,491 |
285,059 |
2,028,550 |
| 36 |
FAMILYFUN |
1,711,885 |
24,834 |
1,736,719 |
| 37 |
MARTHA STEWART LIVING |
1,637,224 |
283,103 |
1,920,327 |
| 38 |
GAME INFORMER MAGAZINE |
1,633,396 |
13,954 |
1,647,350 |
| 39 |
ENDLESS VACATION* |
1,613,425 |
|
1,613,425 |
| 40 |
VFW MAGAZINE |
1,587,412 |
|
1,587,412 |
| 41 |
FIELD & STREAM |
1,480,296 |
31,500 |
1,511,796 |
| 42 |
EBONY |
1,465,493 |
266,624 |
1,732,117 |
| 43 |
COUNTRY LIVING |
1,445,772 |
288,245 |
1,734,017 |
| 44 |
GOLF DIGEST |
1,433,126 |
144,165 |
1,577,291 |
| 45 |
COOKING LIGHT |
1,424,619 |
236,767 |
1,661,386 |
| 46 |
HEALTH |
1,397,324 |
122,253 |
1,519,577 |
| 47 |
GLAMOUR |
1,388,868 |
972,769 |
2,361,637 |
| 48 |
AMERICAN RIFLEMAN |
1,386,781 |
|
1,386,781 |
| 49 |
SUNSET |
1,340,826 |
114,581 |
1,455,407 |
| 50 |
POPULAR SCIENCE |
1,339,127 |
128,439 |
1,467,566 |
| 51 |
REAL SIMPLE |
1,331,713 |
389,358 |
1,721,071 |
| 52 |
GOLF MAGAZINE |
1,323,383 |
94,435 |
1,417,818 |
| 53 |
BOYS' LIFE |
1,317,718 |
|
1,317,718 |
| 54 |
FITNESS |
1,296,380 |
297,513 |
1,593,893 |
| 55 |
MEN'S HEALTH |
1,229,744 |
488,575 |
1,718,319 |
| 56 |
CAR AND DRIVER |
1,223,144 |
140,767 |
1,363,911 |
| 57 |
SHAPE |
1,160,089 |
457,515 |
1,617,604 |
| 58 |
BON APPETIT |
1,142,046 |
150,063 |
1,292,109 |
| 59 |
ROLLING STONE |
1,141,886 |
123,334 |
1,265,220 |
| 60 |
COUNTRY HOME |
1,120,913 |
138,999 |
1,259,912 |
| 61 |
TEEN PEOPLE |
1,096,108 |
416,200 |
1,512,308 |
| 62 |
POPULAR MECHANICS |
1,086,309 |
154,454 |
1,240,763 |
| 63 |
FAMILY HANDYMAN |
1,063,420 |
69,399 |
1,132,819 |
| 64 |
SCOUTING* |
1,037,974 |
|
1,037,974 |
| 65 |
AMERICAN HUNTER* |
1,027,240 |
|
1,027,240 |
| 66 |
MICHIGAN LIVING |
1,026,777 |
|
1,026,777 |
| 67 |
KIPLINGER'S PERSONAL FINANCE |
1,017,983 |
33,317 |
1,051,300 |
| 68 |
SELF |
1,013,268 |
347,537 |
1,360,805 |
| 69 |
COSMOPOLITAN |
994,853 |
2,001,240 |
2,996,093 |
| 70 |
COSMO GIRL! |
986,415 |
379,320 |
1,365,735 |
| 71 |
MOTOR TREND |
974,804 |
157,742 |
1,132,546 |
| 72 |
BUSINESSWEEK |
956,129 |
23,935 |
980,064 |
| 73 |
NEW YORKER |
954,076 |
49,129 |
1,003,205 |
| 74 |
HOME |
953,305 |
59,780 |
1,013,085 |
| 75 |
STUFF |
946,066 |
302,634 |
1,248,700 |
| 76 |
TRAVEL + LEISURE |
942,040 |
34,362 |
976,402 |
| 77 |
OUTDOOR LIFE |
919,929 |
30,950 |
950,879 |
| 78 |
THIS OLD HOUSE |
908,303 |
67,507 |
975,810 |
| 79 |
CHILD |
906,827 |
16,631 |
923,458 |
| 80 |
PC WORLD |
902,391 |
107,266 |
1,009,657 |
| 81 |
GOURMET |
893,406 |
81,810 |
975,216 |
| 82 |
FORBES |
887,061 |
38,236 |
925,297 |
| 83 |
FOOD & WINE |
883,058 |
60,652 |
943,710 |
| 84 |
FORTUNE |
880,931 |
37,808 |
918,739 |
| 85 |
MORE |
856,555 |
104,792 |
961,347 |
| 86 |
MIDWEST LIVING |
854,907 |
56,959 |
911,866 |
| 87 |
IN STYLE |
847,570 |
932,857 |
1,780,427 |
| 88 |
HOUSE & GARDEN |
824,785 |
65,459 |
890,244 |
| 89 |
TRADITIONAL HOME |
806,379 |
150,667 |
957,046 |
| 90 |
WORKING MOTHER |
804,685 |
2,018 |
806,703 |
| 91 |
WEIGHT WATCHERS |
804,081 |
348,170 |
1,152,251 |
| 92 |
VOGUE |
801,317 |
474,042 |
1,275,359 |
| 93 |
ESSENCE |
800,411 |
255,573 |
1,055,984 |
| 94 |
HANDY, HANDYMAN CLUB OF AMERICA MAGAZINE* |
792,142 |
|
792,142 |
| 95 |
FHM (FOR HIM MAGAZINE) |
785,780 |
417,656 |
1,203,436 |
| 96 |
ELLE |
782,836 |
259,800 |
1,042,636 |
| 97 |
JET |
779,833 |
120,712 |
900,545 |
| 98 |
VANITY FAIR |
773,619 |
407,677 |
1,181,296 |
| 99 |
HOUSE BEAUTIFUL |
761,097 |
100,554 |
861,651 |
| 100 |
SMARTMONEY |
760,462 |
63,865 |
824,327 |
* High proportion of titles' circulation attributed to membership benefits.
Source: Audit Bureau of Circulations statements for the first six months of 2004. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.
Click on the below link to view in Excel:
2004 subs circ.xls
