MPA

Magazine Publishers of America

 
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Retail Magazine Growth

March 23, 2009

A lot of what you think you know about magazines is just plain wrong!Read these compelling facts on what magazines mean to consumers, and customer satisacation.

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The New Single Copy Year in Review, 2008

February 23, 2009

The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2008 in a two part retrospective Year in Review.

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CMG's White Paper: Weathering the effects of an adverse economy on magazine retail sales
August 1, 2008

Comag Marketing Group takes a look at today's economy and its effect on magazine retail sales.
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The Magazine Sales Experience - 2007
July 17, 2008

The Magazine Sales Experience, by Harrington Associates LLC, examines key industry figures of retail. Read more

The New Single Copy Year in Review, 2007
January 1, 2008

The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2007 in a two part retrospective Year in Review. Read more

Retail Sales Efficiency
December 16, 2007

An article by Richard Lawton, SVP, Comag, discussing the background and methodology on testing of data utilization programs. Read more

Maximizing Retail Profits with Magazines
December 15, 2007

A great guide for supermarket and mass market retailers to utilize as it highlights the importance of magazines’ metrics and 10 top reasons to carry m Read more

Benchmarks
August 5, 2007

Two case studies demonstrating how magazines can save money and increase sales efficiencies through actual implementation of the programs. Read more

State of Retail 2006
July 4, 2006

State of Retail 2006 Read more

How Magazines Strengthen Supermarket Profits
February 23, 2005

Read the special promotional section from Supermarket News that describes why magazines are a uniquely powerful category for the supermarket re Read more

Circulation Glossary
December 1, 2002

Circulation Glossary Read more

Cross Merchandising Magazines for Retail Profits
January 2, 2000

Offers promotional tips for all classes of trade. Retailers can apply the cross-merchandising ideas by combining a magazines name... Read more

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