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Oct 11, 2008
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Circulation Facts & Figures
Circulation Facts & Figures
September 26, 2008
With 19 all-new pages and updates throughout, the 2008/09 edition of the Magazine Handbook provides a wealth of facts, figures, and statistics... Read more
2008 Winter Direct Mail Campaign
Members Only Content
2008 Winter Direct Mail Campaign

June 17, 2008
MPA Consumer Marketing Committee’s research task force developed another quick survey to help benchmark current marketing programs.
Read more
How America Shops
How America Shops
April 1, 2008
See Wendy Liebmann's presentation on How America Shops presented at the 2008 Retail Conference. Read more
Highlights: Audience Lab Study of Public Place Distribution
Highlights: Audience Lab Study of Public Place Distribution
March 6, 2008
This study documents the distribution characteristics within specific outlets of public place. Read more

News

More Publishers Raise Prices, But Success Rates are Less Encouraging
The New Single Copy
Harrington Associates

The Primacy of Delivering and Promoting Magazine Value: Q&A With Hearst's John Loughlin
September 2008
IPDA Newsstand Forum

 

Events

Consumer Marketing Goes Digital-Online Audience Development
Oct 16, 2008
MPA Conference Center Read more
 
Sustainability and Magazines|Manufacturing Best Practices
Oct 21, 2008
MPA Conference Center Read more
More Events
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  • Exploring Consumer Marketing
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Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers

This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more

MPA Online Glossary

Updated in 2007 comprehensive list of the most commonly used Internet terminology created by Claudia Allen, Online Marketing Manager... Read more

2006-2007 Handbook of Consumer Marketing Practices

A guide to consumer, retail, and subscription marketing. Read more

Members Only Content Capell's Circulation Report: 2007 Industry Survey

Dan Capell has annually surveyed circulation directors on the state of consumer magazine circulation. The 2007 Industry Survey examines circulation... Read more

Members Only Content 2007 Holiday Gift Campaign

MPA Consumer Marketing Committee’s research task force developed another quick survey to help benchmark current marketing programs. Read more

The Power of Public Place

This study documents the distribution characteristics within specific outlets of public place. Read more

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