MPA is committed to serving the consumer magazine industry by providing innovative research, educational forums and facilitating the development of marketing practices designed to drive efficiency, profitability and growth in circulation - subscription and single copy.

Initiatives include the development and successful implementation of a Professional Development series - The Fundamentals of Circulation, seminars on key sources, and papers developed to assist in subscription marketing. Continued challenges will be addressed within the Consumer Marketing Committee as they arise and findings will be released in this forum.

NEW 2006-2007 Handbook of Consumer Marketing Practices
 

In response to our members’ requests, MPA has aggregated key available research on Public Place distribution. This highly desirable source of business not only builds audience but also introduces magazine brands to interested consumers.
	Updated with New Information! The Value of Magazine Readership: Reader Dynamics and Ad Impact on Readers of Paid and Nonpaid Copies demonstrates that how much a consumer pays for a magazine or how the magazine was acquired does not affect the level of magazine engagement or likelihood to act on the advertising, according to a range of third-party research.
	The Value of Verified Circulation  PowerPoint presentationexplains what the   new circulation category "verified" is and   how to successfully use it on sales calls.  Read the magazine industry's Letterto the   Editor that was published in the September   4 edition of Advertising Age.
	Verified Circulation Talking Points & FAQs
	Glossary of Magazine Research Terminology
	Glossary of Circulation Terminology
	To find the phone number or address of a magazine or publisher click on one of the links below: www.MediaFinder.com | www.publist.com  | www.mriplusonline.com | www.mediainfo.com
	On-Line Directory of Businesses and Service Providers for the magazine publishing industry