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MAGAZINES 24/7: PROFITING IN THE DIGITAL AGE
Wednesday, April 26, 2006Sheraton New York Hotel & TowersNew York City
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Conference Speakers
Todd AndermanPresidentDennis Digital
As President of Dennis Digital, Mr. Anderman is responsible for Dennis Publishings Interactive businesses, including the websites for Maxim, Stuff, Blender, and The Week magazines as well as the mobile business for all of Denniss magazine properties. Prior to this, he served as Senior Vice President of Sales, Business Development, and Licensing at American Greetings Interactive for five years. While there, he managed these efforts across AGIs network of sites: American Greetings, Blue Mountain, and Egreetings, as well as a number of cobranded sites with leading portals. He came to American Greetings from eMusic, where he served as Senior Vice President of Sales for the online versions of music magazines Rolling Stone, The Source, and Downbeat Jazz. Prior to joining eMusic, Mr. Anderman spent nine years at Ziff Davis Publishing in various sales and marketing roles.
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Ira BeckerSenior Vice President and General Manager1UP Network
Ira Becker is charged with ensuring that the 1UP Network is competitively positioned to provide gamers the most authoritative gaming-related content via the channels that are the most efficient for marketers. Prior to joining the Game Group, he served as Vice President of Business Development for Ziff Davis Media, overseeing strategic alliances and mergers and acquisition opportunities for the company. Before working at Ziff Davis Media, he developed and managed strategic corporate partnerships as Vice President of Strategic Alliances at E-centives, Inc. Mr. Becker also held management positions at content delivery solution PointCast, Inc. and at IT search engine inquiry.com.
Andrew Bromagem makes sure Primedia's equine-related magazine titles stay profitable by helping their readers make the jump from written page to the company's Internet sites, which includes Equisearch.com. As one of the first 10 team members of Yahoo! at its inception in 1995, he was responsible for creating new ways for online users to find information, helping maintain the database of editorial content and facilitating editorial and advertiser relationships. Bromagem left Yahoo! in 2000 to manage Equine.com full-time, as its Founder and President. Equine.com, the largest horse classified marketplace in the world, offers users $247 million worth of horses and related goods on the site, and sells more than 20,000 horses each year. Primedia purchased Equine.com in October 2005.
Scott Carlis was named Executive Director of marketing for GQ, America's premier men's lifestyle magazine, in March 2006. He previously served as the magazine's Director of Marketing since joining Cond Nast Publications in October 2004. At GQ, Mr. Carlis is responsible for enhancing the magazine's leadership position by implementing strategic marketing programs, developing global research initiatives, and creating innovative solutions for advertising partners. He has been the driving force behind GQ's foray into new media, including the development of mobile technology offerings and weekly podcasts. Mr. Carlis was also the Advertising Sales Development Director at VIBE/SPIN Ventures, where he oversaw the promotional activity of the company's new media properties.
David Carr writes a column for the Monday business section of The New York Times that focuses on media issues. He also works as a general assignment reporter in the culture section of The New York Times. For the past 25 years, Mr. Carr has been writing about media as it intersects with business, culture, and government. Prior to arriving at the Times in 2002, Carr was a Contributing Writer for The Atlantic Monthly and New York Magazine. In 2000, he was the Media Writer for Inside.com, a news website focusing on the business of entertainment and publishing.
Keith Clinkscales is responsible for all operations of the award-winning ESPN The Magazine, domestically and internationally; ESPN Books; and all new publishing related business initiatives. Prior to joining ESPN, Mr. Clinkscales launched and served as Chairman and Chief Executive Officer of Vanguarde Media from 1999-2003, publishing Honey, Heart & Soul, and Savoy magazines. While with Vanguarde, he managed the growth of publications to reach more than 1.2 million in paid circulation, with a total reach of more than 5 million. Mr. Clinkscales also served as President and Chief Executive Officer of Vibe Magazine from 1993-1999. He also served as Cofounder, Publisher and Editor-in-Chief for Urban Profile from 1988-1992.
Stacey Deziels 20 years of experience in direct marketing was the catalyst for her interest in digital advertising. Since 1998, she has immersed herself in educating and evangelizing the power of the Internet to both clients and agency alike. The dynamic nature of this evolving medium challenges her to be creative for clients like Hewlett Packard, Merck, Motorola, Fisher Price, IRS and Kraft. Previously, she supervised DRTV subscriber efforts for nine publications at Time Inc. She helped negotiate in-house cable DRTV inventory for ad pages and bartered added-value media for major advertisers in Time Inc. publications. Prior to that, Ms. Deziel spent nearly eight years at Ogilvy & Mather Direct, where she served as Vice President, Assistant Media Director.
Paul Greenberg joined Gemstar-TV Guide in March 2006 in the newly created position of General Manager at TVGuide.com. In this post, he is responsible for the leadership, strategic development and day-to-day management of the website, including editorial, production, marketing and product development. Mr. Greenberg was previously with online music provider MusicNet, where he negotiated and closed new partnership deals, and managed the public relations, marketing and international groups. Prior to MusicNet, Mr. Greenberg was a Vice President of Business Operations for MTV.com and Vice President of New Business Development at MTVi Group. He was also a sports announcer on 1010 WINS Radio in New York City.
As the Vice President of Business Development at Helio LLC, Michael Grossi is responsible for driving strategic relationships with the company's carriers, handset partners, and content partners to ensure a differentiated brand experience in the marketplace. Previously, he was a Vice President/Partner at Adventis, a leading management consultancy to the converging telecom, computing, and media industries. As the company's wireless practice leader for North America, Mr. Grossi was an early architect of the MVNO movement in the United States. While at Adventis, he was Managing Director of Equity Ventures Practice where he worked with venture capital/private equity firms and their portfolio companies looking to launch wireless businesses.
Currently a Contributing Editor at New York Magazine, Joe Hagan was previously a Staff Reporter at The Wall Street Journal, where he covered the magazine and newspaper industries. He also followed the Valerie Plame-CIA leak investigation and reporter Judith Miller's ouster from The New York Times. From 2002 to 2005, he was a writer at The New York Observer, where he followed book publishing and penned the TV column. He wrote the first profile of James Frey in 2003 and later broke a series of stories about the travails of CBS News. He also hosted a weekly radio segment on KCRW in Los Angeles called "Back Channels.
Avenue A | Razorfish's media team is the largest buyer of web media ($418m) in the United States. Formerly of mOne Worldwide, Sarah Kim was Partner and Group Planning Director responsible for all online and direct media planning and execution for IBM. Additionally, Ms. Kim led the international digital media efforts for American Express and oversaw the domestic online media planning for Kimberly Clark, NY Times Digital and AIG, among others. Prior to mOne, she was in client services at Blue Marble, an interactive advertising agency, managing various P&G brands. Ms. Kim sits on the board of directors of 212, the NY-based online advertising club, as well as the board of the AAAAs.
Thomas Kouck oversees marketing for Entrevue, Maximal (French Maxim), Guts and Choc for Hachette Filipacchi Medias in France. He joined Hachette in 2002, and prior to that, was working for Quebecor World in New York. Thomas Kouck received a degree from the graduate business school of Paris (ISG) in 2001.
Jesse Kornbluth is a New York-based Writer and Editor of HeadButler.com, a cultural concierge website. From 1997 to 2002, he was Editorial Director of America Online. As a Writer, Kornbluth has been a Contributing Editor for Vanity Fair and New York Magazine, and a Contributor to The New Yorker and the New York Times Magazine. His books include Highly Confident: The Crime and Punishment of Michael Milken and Pre-Pop Warhol. As an online entrepreneur, he cofounded Bookreporter.com. He writes a weekly books blog for AARPmagazine.com and Swami Uptown, a spiritual blog, for Beliefnet.com. He's also the Executive Editor of DailyComedy.com.
Mike Levin has been involved in influencing mass-audiences through digital media since 1992 when he jumped onboard the "digital signage" bandwagon at Scala Multimedia before large-panel flat screens were even adapted into the signs of tomorrow. Mr. Levin is one of the early innovators of search engine optimization, a skill he honed at Prophet 21. Hes been the Director of eBusiness at Scala Marketing, where he tied his search engine optimization (SEO) methodologies into the company's blogging, customer relationship management, content management system, accounting, and order processing systems, making internal business systems one of the most holistic and SEO-friendly business systems in use today. Currently, hes integrating SEO into public relations at Connors Communications.
Nina Link has reinvigorated MPA through highly strategic plans in key areas: government affairs, advertising, circulation and promotion & professional development. Under her leadership, MPA successfully helped contain a number of postal rate increases, provided support for the passage of comprehensive postal reform, and addressed a host of other issues centered on the First Amendment, food and drug advertising restrictions, consumer protection, and the environment. Link also facilitated the creation of the Magazine Marketing Coalition, which promotes the value of magazines to the advertising community. Prior to joining MPA, Link served as Group President, Publishing and Interactive for Sesame Workshop, formerly Childrens Television Workshop.
In her current role, Rosemary Maggiore oversees all functions having to do with the Internet at Reader's Digest Association, including marketing, creative, editorial, and IT. RDA has more than 40 websites. Prior to joining RDA, Ms. Maggiore spent three years as a Vice President at the investment banking firm Gruppo Levey & Co. She specialized in mergers and acquisitions transactions with direct marketing clients. Before GLC, Ms. Maggiore was Director of Online Marketing for Barnes & Noble online (www.bn.com). Ms. Maggiore began her career in direct marketing over a decade ago and has worked for a variety of agencies.
Valerie May has spearheaded National Geographics new media efforts since 2000, when she conceptualized and launched ngm.com. The award-winning site focuses on presenting the magazine's material in web-specific ways with integrated multimedia, interactive features, blogs and cutting-edge technologies that showcase the magazine's traditional narrative mission. Under Ms. May's leadership, the website has scored several industry firsts, including live, streaming video and audio via satellite from a remote African watering hole. Other responsibilities include the launch of an NGM e-edition and a geo-spatial map collaboration with Google Earth. She was previously Managing Editor and Director of News and Editorial Programming for the National Geographic Society website.
William Moss is a former Lead Software Engineer for AT&T Bells and Lucent Technologies and is considered an expert in Internet topology, Internet marketing, and online diversity recruitment strategies. Mr. Moss also gives presentations to college students on entrepreneurship, career preparation, and the relevancy of technology to African Americans. Mr. Mosss experience in corporate America as an employee and consultant led to the development of HBCU Connect as an answer to the lack of an existing platform for historically black college and university graduates to communicate, network, and take advantage of related opportunities.
Linda Murray, who joined BabyCenter in 1998 during the fledgling days of the Internet, helped to build the website into the leading online destination for new and expectant parents. During her tenure, traffic has grown from 250,000 visitors to well over 3 million a month. Prior to joining BabyCenter, she was a Senior Editor at Child, where she specialized in the subjects of childrens health and safety. Her career also included editing positions at Redbook, Self and Cosmopolitan, and a stint as the Associate Producer of the public television program, The Open Mind. Ms. Murray is the coauthor of The BabyCenter Essential Guide to Pregnancy and Birth (Rodale).
Frank Moss is focused on using technology to address pressing social issues and to improve quality of life for people worldwide. He cofounded and is on the board of Infinity Pharmaceuticals, an early-stage cancer drug discovery company. He chaired the advisory council for the creation of the Systems Biology Department at Harvard Medical School, where he remains an advisor. Mr. Moss once served as Chief Executive Officer and Chairman of Tivoli Systems Inc., a pioneer in the distributed systems management field, which he merged with IBM in 1996. The Media Lab has played a pioneering role over the last 20 years in creating the digital lifestyle we enjoy today.
Jeff PricePresidentSI Digital
Jeff Price was named President of SI Digital, a new division of Sports Illustrated, in November 2005. In this position, Mr. Price has complete responsibility of all SI digital products, overseeing SI.com as well as the development of other digital products, including wireless, video on demand, broadband television and satellite radio. Mr. Price, who joined Sports Illustrated in 2002, was most recently the brands Vice President/Chief Marketing Officer. Prior to joining SI, he was the Chief Marketing Officer at Millsport. His previous experience also includes serving as Vice President for sponsorships and events at Mastercard; General Manager for the Big 12 Conference for USA Sports; a Sports Marketing Manager with Gatorade; and working in team services and special events at the NBA.
Daniel Orum joined IDG Entertainment, publisher of a portfolio of multiplatform gaming magazines and websites, in 2003 as Senior Vice President of Business Development and Consumer Marketing. In 2004, Mr. Orum was promoted to President and recently added the titles Publisher and Chief Executive Officer as well. In a previous stint with IDG, he launched Macworld CD Ventures for IDG and Medior. Mr. Orum has also been the President of Thrive, a healthy-living online business, for AOL. He went with Thrive when it was sold to Oxygen Media, where he held the post of President of Internet Operations. He has also served as Vice President of Interactive Media at Weider Publications.
Josh Quittner was named Editor of Business 2.0 in April 2002. Previously, he served as Technology Editor for Time magazine and Editor of Time.com. He also served as Managing Editor of ON, a monthly guide to personal technology. He anchored "TimeTech," a daily 60-second technology report distributed by CBS Radio Network, and founded the Netly News, a daily feed on digital news and culture, while working at Pathfinder, Time Inc.'s pioneer online site. He's been named as one of the 20 most influential technology journalists three years in a row by Adweek's Technology Marketing magazine.
Kathy Rebello is Executive Editor and Editor-in-Chief for BusinessWeek Online. Previously, she was Assistant Managing Editor for BusinessWeek, a position she assumed in May of 2002. She supervised coverage in several departments, including science and technology, energy, and information technology. Prior to that, Ms. Rebello was a Senior Editor for BusinessWeek and Editor for BusinessWeek e.biz. Ms. Rebello joined the magazine in 1991 as a San Francisco correspondent, responsible for covering personal computers and the software industry. Prior to that, she covered the high-tech industry for nine years for USA Today.
Randall Rothenberg is the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm. He oversees the award-winning quarterly business magazine strategy+business, strategy+business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen aimed at senior business executives. Previously, he served as the firm's Chief Marketing Officer. He's also an Editor-at-Large and Media/Marketing Columnist for Advertising Age magazine. He's also been a Contributing Editor of Wired, the Technology Editor at the Sunday New York Times Magazine, Editorial Director of Esquire and Senior Consulting Editor at Bloomberg Business News in London.
Stephanie SandbergPresidentSandberg Consulting
Stephanie Sandberg is a media consultant specializing in marketing and convergence issues. Most recently she served as Vice President of Marketing for FORTUNE and FORTUNE Small Business, after five years as President and Publisher at The New Republic, where she developed a conference business, extended branding and custom content program, the launch of a digital subscription and greatly expanded website. Ms. Sandberg started her career at American Express Publishing and subsequently held marketing and management positions at a variety of publications, including The Los Angeles Times, Newsweek and The New Yorker. The former chair of MPAs Independent Magazine Group (IMAG), Stephanie was recognized as a Folio: 40 in 2005 for her outstanding contributions to the industry.
Vivek Shah is President, Digital Publishing, for Time Inc. Business Finance Network (formerly FORTUNE/Money Group), comprised of FORTUNE, FSB: Fortune Small Business, and Business 2.0 magazines, and www.CNNMoney.com. Prior to that, Mr. Shah was General Manager of the FORTUNE Group. In 1997, he launched FORTUNE Americas, a 1.6 million circulation Spanish- and Portuguese-language version of FORTUNE distributed in Latin America, of which he was General Manager for two years. He's won three FORTUNE Achievement Awards, a Time Inc. Consumer Marketing Achievement Award, and two Time Inc. President's Awards. He was also named to Folio magazine's Thirty Under 30 list.
Nicole StaggSenior Editor Rodale Interactive
Nicole Stagg currently oversees two magazine websites for Rodale InteractivePrevention.com and OrganicGardening.comas well as Rodales subscription sites, such as BiggestLoserClub.com, SugarSolutionOnline and others scheduled to launch later this year. Prior to joining Rodale, she spent more than seven years with iVillage, where she created, produced and edited their shopping and e-commerce channels. Her responsibilities included serving as iVillages Director of eCommerce Channels as well as oversight of their travel, books and home and garden sites. She also spearheaded the joint venture between iVillage and Unilever that resulted in iVillages highly successful independent beauty channel. Ms. Stagg also runs WearItWell.com and Headscarves.com with her mother.
Upon joining MSLO in May 2005, Cyndi Stivers laid the groundwork for Martha Stewart's 24-hour Sirius Satellite Radio Channel. She is currently exploring international and domestic new business opportunities for MSLO. Previously, Ms. Stivers was President and Editorial Director for Time Out New York, where she supervised the launch of weekly magazines in New York and Time Out Chicago, as well as five other titles, both in print and online. During her tenure, Time Out New York was nominated for four National Magazine Awards, including two for General Excellence. A former President of the American Society of Magazine Editors, Ms. Stivers serves on the boards of Mediabistro.com and the School of Visual Arts Foundation.
Bruce Upbin oversees technology and health care coverage at Forbes. From 1997 to 2000, he was the magazines Midwest Bureau Chief in Chicago. He joined Forbes in 1995 as a Reporter in New York. He has written cover stories on Home Depot, Lowes, McDonalds, Eastman Kodak, Rubbermaid and Hewlett-Packard. Before joining Forbes, he was a speechwriter and contributor to the New York Times and New York magazine. He is a frequent commentator on Fox News, CNN, CNBC, National Public Radio and the BBC.
Bryan Welch runs Ogden Publications, Inc., a diversified magazine publishing and affinity marketing company founded in 1996. The company publishes 12 magazines in the sustainable-lifestyle, rural lifestyle, and collectible categories, including Mother Earth News, Natural Home & Garden, Motorcycle Classics , Grit and Farm Collector , all of which are category leaders in print and online. It also publishes books and market insurance and financial services to its subscribers. About a third of its gross revenue comes from ancillary marketing. Its online revenues and profits have doubled every year for the past four years.
Andy Wilson Director of E-CommerceMeredith Corporation
Andy Wilson oversees Meredith Corporations online marketing and website traffic management, which includes online subscription marketing, e-mail marketing, online sweepstakes, newsletter programs, search engine marketing and affiliate marketing. In the past year, Mr. Wilsons team has improved onsite order conversion rates and pay-up by 10%, generated more than 1 million online orders, acquired more than 3.5 million online registrants, and grew traffic to Merediths sites to more than 9 million unique visitors monthly. Mr. Wilson was previously Director of Technology for Merediths Interactive Media unit where he lead the development and systems teams that launched Merediths first 20 consumer websites. Today, Meredith owns and operates more than 26 websites, including several of the leading home and family destinations on the web.
Fred Wilson has been focusing his venture capital efforts exclusively on information-technology investments for the past 17 years, during which hes been involved in the financing and development of more than 50 early-stage high-technology companies. He currently serves on the board of ITXC and a number of privately held companies, including Alacra, Comscore, iBiquity, Return Path, Instant Information and Tacoda Systems. Prior to forming Union Square Ventures, Mr. Wilson formed Flatiron Partners. He also spent time with Euclid Partners, where he was responsible for a number of investments, including Freeloader, Multex, PowerCenter Systems, and UCA&L.
Marta Whrle has been Vice President, Director of Digital Media at Hachette Filipacchi Media U.S. since January 2006. She is responsible for the development of 16 websites, four mobile applications, digital editions for all Hachette publications, joint ventures for new media business opportunities, VOD, and acquisitions for new media properties. Prior to joining Hachette, Ms. Whrle founded Informed Sources, a UK- and U.S.-based strategy consulting firm, in1994. She sold the company to Mercer Management Consulting in 2002, where she led the firm's North American media practice. She began her publishing career as a Reporter and Editor, from 1983 to 1994, and was regularly published in The Sunday Times, The Financial Times, The Guardian and The Glasgow Herald.
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