Online Search for Magazine Industry   - Members Only
"A Perspective on Online Search for the Magazine Industry" white paper prepared for MPA by Boston Consulting Group

IAB Marketer & Agency Guide to Email Deliverability
Reviews the definition of deliverability, its history and the impact on marketers

Forrester's Enterprise Mobility Research
How mobile and wireless technologies affect businesses: how they deploy their employees; how they communicate with their customers; and how they use their assets

Search Marketing Fact Pack 2006
From Advertising Age, an overview of search marketing, with data on engines, keywords, sites and studies

SalesEdge: Selling Magazines with Digital Media Language   - Members Only
A glossary of digital words to sell by

SalesEdge: Website Visits and Purchase Consideration Top Responses to Magazine Advertising   -Members Only
Mew data from Affinity Research demonstrates that magazine advertising prompts valuable action-taking

ASME's Best Practices for Digital Media
Standards for this evolving medium from the American Society of Magazine Editors

Mobile Marketing Best Practices
From Mobile Marketing Association, guidelines for cross-carrier mobile content services

Online Publishers Association (OPA) Research
A direct link to OPA white papers and research that address Internet usage and consumption, journalism and news sites, online advertising, paid content and others

IAB Online Ad Campaign Measurement Standards and Guidelines
A global standard for counting online ad impressions