MPA

Feb 07, 2012
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 Top Ten New Media Boxscores

Provided exclusively to MPA by Media Industry Newsletter
TOP 10 Websites Associated with Magazine Brands


TOP 10 BY PAGEVIEWS HIGHEST % GAIN  WITH MINIMUM OF 1.5 MILLION PAGE VIEWS
RANK
MEDIA SITES/PARENT
URL
MAY
PV '07
APRIL
PV '07
%
DIFF
SOURCE
1
Time/Time Inc. time.com

46,358,000

19,521,000

137.48

Nielsen

2
Allure/CondNet

allure.com

1,696,706

1,245,694

36.21

Visual Sciences

3
Atlantic, The theatlantic.com

5,111,710

3,780,630

35.21

Google Analytics

4
Entertainment Weekly/Time Inc.

ew.com

45,817,230

33,928,177

35.04

Omniture/Nielsen

5
Women's Health/Rodale womenshealth.com

4,648,181

3,459,192

34.37

Coremetrics

6
Blender/Dennis Publishing

blender.com

3,224,658

2,401,749

34.26

Omniture

7

Concierge/CondNet

concierge.com

11,259,841

8,795,671

28.02

Visual Sciences

8

Spa Finder

spafinder.com

3,367,616

2,753,181

22.32

Hitbox

9

Martha Stewart Living

marthastewart.com

42,500,000

35,000,000

21.43

Omniture

10

Domino/CondNet

dominomag.com

1,588,546

1,325,464

19.85

Visual Sciences



TOP 10 BY HIGHEST UNIQUE VISITOR % GAIN WITH MINIMUM OF 400,000 UNIQUE VISITS
RANK
MEDIA SITES/PARENT
URL
MAY
UV '07
APRIL
UV '07
%
DIFF
SOURCE
1

Martha Stewart Living

marthastewart.com

4,000,000

2,700,000

48.15

Omniture
2
Concierge/CondNet concierge.com

2,108,029

1,500,044

40.53 Visual Sciences
3
New Yorker, The/CondNet newyorker.com

1,294,314

968,941

33.58 Visual Sciences
4
Entertainment Weekly/Time Inc.

ew.com

2,484,000

1,988,000

24.95 Nielsen
5
New York Magazine nymag.com

3,223,572

2,591,553

24.39 Omniture
6
Popular Photography/Hachette popphoto.com

699,820

567,141

23.39 Webtrends
7
Spa Finder spafinder.com

408,932

338,864

20.68 Hitbox
8
Atlantic, The theatlantic.com

1,078,163

896,173

20.31 Google Analytics
9
Popular Mechanics/Hearst

popularmechanics.com

1,597,661

1,339,540

19.27 Omniture
10
American Baby/Meredith

Americanbaby.com

1,720,490

1,472,617

16.83 Omniture

Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party panel based measurement services;

min's digital media boxscores is comprised of self-reported traffic logs direct from magazine publishers, and they represent a range of metrics services and approaches. The boxscores are not designed to rank sites by traffic results or declare category winners."  We offer them to the magazine and digital-media industries as tools for tracking general Web usage trends month-to-month and changes over time for specific sites.  Because the metrics come from different sources, we do not make apple-to-apples comparisons.



Copyright 2006:  min New Media Boxscores is based on publisher self-reported data aggregated by min. To view the complete list of this months min's New Media Boxscores tracking more than 60 magazine sites, and the accompanying analysis, go to http://www.minonline.com/top10_boxscore.htm.  For inclusion on this list, contact Greer Jonas at gjonas@accessintel.com

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