MPA

Magazine Publishers of America

 

 Top Ten New Media Boxscores

Provided exclusively to MPA by Media Industry Newsletter

TOP 10 Websites Associated with Magazine Brands


TOP 10 BY PAGEVIEWS HIGHEST % GAIN 

RANK

MEDIA SITES/PARENT

URL

DEC

PV 07

NOV
PV 07

% DIFF

SOURCE

1

Hallmark

hallmark.com

164,161,297

108,706,301

51.01

Internal logs

2

Golf Digest

golfdigest.com

3,868,877

2,696,778

43.46

Visual Sciences

3

Men's Health

menshealth.com

26,213,176

20,016,236

30.96

Coremetrics

4

Concierge

concierge.com

15,573,735

11,966,749

30.14

Visual Sciences

5

Popular Mechanics

popularmechanics.com

10,678,949

8,302,107

28.63

Omniture

6

Sound and Vision

soundandvision.com

2,755,400

2,148,778

28.23

Webtrends

7

Popular Photography

popphoto.com

11,518,598

9,647,516

19.39

Webtrends

8

Parade Magazine

parade.com

8,362,931

7,045,216

18.70

Hitbox

9

US News

usnews.com

27,396,179

23,718,942

15.50

Omniture

10

In Style

instyle.com

60,239,457

52,616,392

14.49

Omniture



TOP 10 BY HIGHEST UNIQUE VISITOR % GAIN
 

RANK

MEDIA SITES/PARENT

URL

DEC
UV 07

NOV
UV 07

% DIFF

 

Source

1

Hallmark

hallmark.com

14,251,515

9,358,583

52.28

Internal logs

2

Popular Mechanics

popularmechanics.com
 

3,532,175

2,406,871

46.75

Omniture

3

Woman's Day

womansday.com
 

1,388,308

1,038,289

33.71

Webtrends

4

CosmoGirl

CosmoGirl.com
 

810,679

621,299

30.48

Omniture

5

Road and Track

roadandtrack.com
 

1,031,633

793,041

30.09

Webtrends

6

Parade Magazine

parade.com
 

742,917

585,784

26.82

Hitbox

7

Stuff Magazine

stuffmagazine.com

670,958

566,276

18.49

Omniture

8

PCWorld

pcworld.com

3,604,000

3,065,000

17.59

Hitbox

9

Redbook Magazine

redbookmag.com
 

794,432

677,026

17.34

Omniture

10

Ladies Home Journal

lhj.com
 

841,994

725,505

16.06

Omniture


Unique Visitors: Unduplicated audience coming to the site this month, often retrieved from third-party panel based measurement services;

min's digital media boxscores is comprised of self-reported traffic logs direct from magazine publishers, and they represent a range of metrics services and approaches. The boxscores are not designed to rank sites by traffic results or declare category winners."  We offer them to the magazine and digital-media industries as tools for tracking general Web usage trends month-to-month and changes over time for specific sites.  Because the metrics come from different sources, we do not make apple-to-apples comparisons.



Copyright 2006:  min New Media Boxscores is based on publisher self-reported data aggregated by min. To view the complete list of this months min's New Media Boxscores tracking more than 60 magazine sites, and the accompanying analysis, go to http://www.minonline.com/top10_boxscore.htm.  For inclusion on this list, contact Greer Jonas at mailtgjonas@accessintel.com

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