Conference Welcome
Nina Link, Magazine Publishers of America
Conference Chairman Paul Speaker, Time Inc. Studios

Exploiting the Online Video Boom: Trends, Stats and Strategies
eMarketer’s David Hallerman will present a comprehensive picture of the online video marketplace.. He’ll explore which demographic groups are viewing video on the Internet and what they’re watching.  Discover how magazines can leverage their brand strength and develop deeper user connections with online video. Attendees will take away with a solid understanding of how video fits into the online ad space and how to address the challenges ahead.

Video: What Works for Your Brand…and Pocketbook
User-generated? Editors with cameras? Staff vs. freelance? J-school content (for free)? Down and dirty vs. polished? Leading digital executives will tell—and show—what’s worked, what hasn’t, and what it costs. The panel, moderated by Eric Gonon, BusinessWeek Television, Radio & Digital Media, and featuring Richard Glosser, CondeNet; Jennifer Mirsky, Meredith Lifestyle Group; Vanessa Kaneshiro, Time.com; and Marci Weisler, Time Out North America, will also explore the story development process and analyze production and journalism standards.

What I Learned in 25 Years of TV Network News
…and How I Applied It to Magazine Video
Featuring award-winning broadcaster Tammy Haddad, Web Video Consultant to Newsweek.com and Washingtonpost.com.  Haddad has held a number of high level jobs in networks news.  Most recently, she worked as MSNBC’s Washington Vice President for political coverage and Executive Producer of “Hardball.”

Feeding Your Audience Videos for Lunch

In offices throughout America, lunchtime is the new primetime, according to The New York Times. Websites report huge spikes in lunchtime traffic and video producers have responded. This session will feature Will Coghlan and Rob Millis, hosts and producers of  the daily, three-minute webcast “Political Lunch.”