The Association of Magazine Media

Data Points: Harnessing Analytics and Measurement

Event Information
December 3, 2018
Grant Thornton Conference Center
757 Third Avenue, 9th Floor
New York, NY

Today’s publishers need to harness the best data to grow their businesses while understanding the new privacy and security measures. Join MPA for a half-day of expert insights and interactive sessions.  
 

Topics include:
Data integration, first-party vs. third-party data, maximizing your audience, using data to predict behavior, better decision making, changes to data security and privacy, and more!

Hear from:

  • Chief Data Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Research Officers
  • Security and Privacy Experts
    . . . and more!
   

Learn:

  • Current trends
  • Proven success stories
  • Best practices
  • New legal requirements
    . . . and more!
     


    Sessions:
    Check back frequently for updates!

    Converting Data to the "So What" 
    Alysia Borsa, Chief Marketing and Data Officer, Meredith Corporation, sits on a mountain of consumer data. But data only becomes powerful when you tap into the ‘so what.’ Hear how interpreting persistent and dynamic data helps Meredith better understand their customers’ intent, which drives advertising, product development, content creation and consumer revenue.

    Members, Patrons and Data
    Dan Heffernan, Vice President & Chief Product Manager at AdvantageCS talks with Steve Strickman, Founder and President, SES & Company, about how membership organizations use data to treat members as patrons, creating deeper and more meaningful relationships.

    Fusing Data to Make Better Decisions
    Chris Jansen from Google's Global Partnerships team shares the principles of using audience analytics to help publishers optimize their businesses for revenue and sustainability. These principles are applicable no matter which analytics and data visualization tools you use, and can empower publishers to identify their most valuable audiences and determine how best to use digital inventory.

    What it Means to be Data-Driven
    Tactics are only as good as the strategy they support. Karthic Bala, Chief Data Officer, Condé Nast, will share the big picture view of a strong, holistic data strategy, and how that approach will evolve for the industry. 

    How Real-Time Data Fuels Content with Purpose
    Understanding how, where and why consumers interact with content informs the decisions of hearst's editorial teams, enabling them to connect with readers in a profound way. Hear how they use real-time data to create content and experiences that deepen audience engagement.

    High Times for the Cannabis Consumer
    Mike Panebianco, Vice President, MRI will unveil results from a recent syndicated segmentation, studying both attitudes and market behaviors of toda;s cannabis consumer. By profiling these niche consumers through MRI's rich database, we can view media usage, psychographics, leisure activities and virtually every category of product consumption.

    What Do You Really Need to Know About the Changes to Data Security and Privacy?
    Travis Hall, Telecommunications Policy Specialist, National Telecommunications and Information Administration's Office of Policy and Development
    Monika Jedrzejowska, Chief Privacy Officer, Hearst 
    Peter Lerner, Vice President, Associate General Counsel, ADVANCE Legal
    Marc Roth, Partner, Davis Wright Tremaine LLP
    Moderated by Barry LaSala, Subject Matter

    Turning on the Data Spigot
    Linda Thomas Brooks, President and CEO, MPA


    Event Information:

    Schedule | December 3, 2018
    Continental Breakfast and Check-in............................................................... 8:30-9:00am
    General Sessions......................................................................................... 9:00am-1:00pm
    Lunch................................................................................................................. 1:00-1:30pm

    Venue
    Grant Thornton Conference Center
    757 Third Avenue, 9th Floor
    New York, NY 10017

    Please contact Marisa Levy at mlevy@magazine.org or 212-872-3786 if you have questions or need assistance with registration. 


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