REGISTRATION & CONTINENTAL BREAKFAST

+ Welcome
Ann S. Moore, Chairman & Chief Executive Officer, Time Inc.

+ Agenda/Research Highlights
Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America
Find out what's coming today and see new research that speaks to the growing emphasis on advertising ROI and how magazines fit in.

+ How Magazines Can Profit in the Era of Accountability
Hear leading ad decision makers discuss how they determine what’s working for their brands and the implications for magazine brands going forward.  Topics include how the definition of accountability is evolving, the latest tools being used by advertisers to assess ROI, and the role of new magazine metrics.  MaryAnn Bekkedahl, Executive VP, Group Publisher, Rodale Inc. will interview Priya Elliott, Vice President, Global Media, Citigroup and Colleen Milway, Global Media Director, Campbell Soup Company.

+ What the Future Holds: Magazines and Social Media
Social media is still growing, but how to grow revenue from it is still a big debate. Twitter, Facebook,YouTube and beyond - how are magazines profiting from social media, and what are new opportunities that all magazine brands can leverage? Lauren Wiener, Senior Vice President, Meredith Interactive, will share a case study and discuss strategies you can use to make social media work for you.

+ Things That Are Working Well
John Q. Griffin, Executive Vice President and President of Publishing, National Geographic Society and Chairman, Magazine Publishers of America

+ Optimizing Results with Magazine Creative 
Whether seeking to grow web traffic or build buzz, more advertisers are putting more pressure on their ad creative to generate results. Leading creative directors reveal tactics they use to make magazines ads work harder looking at the challenges and opportunities. Moderated by Michael A. Clinton, Executive Vice President, Chief Marketing Officer and Publishing Director, Hearst Magazines. Panelists include Peter Nicholson, Partner, Chief Creative Officer, Deutsch New York and Paul Venables, Founder & Creative Director, Venables Bell & Partners.

+ What the Future Holds: Magazines and Mobile
Mobile advertising is expected to grow rapidly in coming years.  Jamie Pallot, Editorial Director, Condé Nast Digital, will share a case study that shows how one publisher is getting in on that action.  Leave this session with ideas you can incorporate to grow mobile revenue with benefits for advertisers and publishers.

+ Selling Magazines to Clients:  How Agencies Do It
Publishers aren’t the only ones selling magazines.  Learn what agencies find most effective in selling magazines to their clients and get ideas for your sales efforts to better appeal to agencies and marketers. Moderated by Dom Rossi, Senior Advisor, Marketing & Advertising, Magazine Publishers of America. Panelists include Mary Carpenter, President, Starcom USA and Ed Hughes, Managing Director, Client Leadership, MindShare.

+ What the Future Holds: Magazines and the Consumer Experience
Find out how Martha Stewart Living Omnimedia is creating consumer experiences with their brands and turning them into dollars…and great results for its advertisers. Sally Preston, Senior Vice President, Group Publisher, Martha Stewart Living Omnimedia, Inc. will explain what is working today and what may be coming down the road.

+ Trends in Integrated Marketing: What’s Working for Media Companies
In this panel, Jack Griffin, President, Publishing Group, Meredith Corporation, will discuss how Meredith is approaching its clients and agency partners with cross media and marketing programs that fully leverage the company’s vast array of print, digital, broadcast, database, experiential and mobile assets. Griffin will discuss how media companies can creatively help clients connect and engage with customers to build long-term and “long tail” relationships.

+ Closing Remarks
Wayne Powers, President, Media Group, Time Inc.
How does the learning from the morning sessions set the stage for magazine companies going forward?

 + GENERAL SESSIONS: OCTOBER 14 
Open to all, Day One of the Summit will be held at the Grand Hyatt New York and features topics and discussions geared for a wide variety of magazine professionals including editors, publishers, ad sales executives, marketers, consumer marketers, lawyers, public relations managers, digital leaders and editors. CLICK HERE to see the full program lineup.