Magazine Publishers of America
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EDITORIAL TRACKSummit Day TwoThursday, October 158:15am - 1:00pm__________
@Time & Life Building1271 Avenue of the Americas (Enter at 50th or 51st Sts)8th Floor Conference RoomsNew York, NY
This full-day breakout track is designed for editorial decision-makers but appropriate for magazine editors of all levels. It will explore the future of the medium as well as the technological opportunities for editors.
**program subject to change**
Keynote: The Future of the MagazineJohn Micklethwait, Editor-in-Chief, The Economist, will explain why magazine editors shouldn’t worry... much. The magazine business—even the magazine culture—that most journalists knew is being ineradicably changed, but magazines in one form or another will endure. What should magazine editors do not only survive but lead the transformation of the medium?
Whether readers remain loyal to magazines or defect to other media depends on how magazines are defined, the value of magazine websites and demographic and psychographic trends, not to mention good old-fashioned editorial talent. Find out where the readers are—and where they’re going. Moderated by Cyndi Stivers, Managing Editor, EW.com. Panelists include Paul Maidment, Editor, Forbes;Marian Salzman, CMO and Partner, Porter Novelli Worldwide; and Jonathan Shar, General Manager/SVP, CNNMoney.com.
BREAK
As the advertising and newsstand sales that once supported the magazine business falter, publishers and others are exploring new sources of revenue. Just how bad is it, and where will those new dollars come from? A panel of publishing veterans looks at ways to make content pay and the role editors play in helping their companies find the right answer. Moderated by Mark Jannot, Editorial Director, PopSci Media Group and Editor-in-Chief, PopSci.com. Panelists include Rafat Ali, Founder, Publisher and Editor, ContentNext Media, Inc.; Gordon Crovitz, Co-Founder, Journalism Online; Gary Hoenig, General Manager and Editorial Director, ESPN Publishing; and Mark Stanich, SVP and CMO, American Express Publishing Corporation.
The Decline and Rise of Magazine JournalismHow serious are the cultural challenges to the role and authority of magazine editors? Do readers prize the values and practices of journalism? What do the implications of citizen journalism mean for the business of magazines and the career path of journalists? Moderated by Jacob Weisberg, Chairman and Editor-in-Chief, The Slate Group. Panelists include Nick Denton, Gawker Media; Simon Dumenco, "Media Guy" Columnist, Advertising Age and Susan Morrison, Articles Editor, The New Yorker.
Concluding RemarksDavid Willey, Editor-in-Chief, Runner’s World and Editorial Director, Running Times; President, ASME
+ GENERAL SESSIONS: DAY ONEOpen to all, Day One of the Summit will be held at the Grand Hyatt New York and features topics and discussions geared for a wide variety of magazine professionals including editors, publishers, ad sales executives, marketers, consumer marketers, lawyers, public relations managers, digital leaders and editors. CLICK HERE to see the full program lineup.
