MPA – The Association of Magazine Media (formerly Magazine Publishers of America)

2004 American Magazine Conference

October 24, 2004

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AMC 2004 Presentations

AMC 2004 COMPLETE COVERAGE
For complete coverage of AMC 2004, click here to view the AMC Special Edition MPA E-Newsletter.

AMC 2004 SPEECH TRANSCRIPTS

Click here to view AMC Speeches from:

John E. Potter, Postmaster General and CEO, United States Postal Service

Peter Kreisky, Chairman, Kreisky Media Consultancy

Thomas O. Ryder, Chairman and CEO, The Readers Digest Association, Inc., Board Chair, MPA

Nina Link, President & CEO, MPA

AMC 2004 PRESENTATIONS

Click on the names of the speakers to view their PowerPoint presentations:

Understanding Tomorrows ConsumersToday

J. Walker Smith (pdf), President of Yankelovich Partners, Inc.

Changing the Magazine Experience at Retail

Peter Kreisky, Chairman, Kreisky Media Consultancy, LLC

John Loughlin, President, TV Guide Publishing Group

The Power of the Cover

Kate White, Editor-in-Chief, Cosmopolitan

Betty Cortina, Editorial Director, Latina Media Ventures

Cullen Murphy, Managing Editor, Atlantic Monthly

Bonnie Fuller, EVP, Chief Editorial Director, American Media Inc.

Circulation: Beyond Innovation

View this presentation

Moderator:	John Griffin, President, National Geographic Magazine Group

Panelists:	Chuck Cordray, Senior Vice President, TV Guide Publishing Group
	John Hartig, Senior Vice President, Consumer Marketing & Development, Hearst Magazines
	Joyce Shirer, Vice President, Circulation, Mens Health & Sports Group, Rodale Inc.

AMC 2004 PHOTO GALLERY

DAY 3October 26, 2004

William J. Clinton, 42^nd President of the United States
(download this photo in high res...)

Postmaster General Jack Potter, United States Postal Service

Hip hop mogul Russell Simmons of Rush Communications

"Great Minds Think Alikeor Do They?" The AMC Executive Panel: Steve Lacy, Meredith Corporation; Steve Murphy, Rodale Inc.; Ann Moore, Time Inc.; and Tom Ryder, The Readers Digest Association, Inc.

ASME President Mark Whitaker of Newsweek

DAY 2October 25, 2004

Ad Guru Donny Deutsch of Deutsch Inc.

E-commerce pioneer Jeff Bezos of Amazon.com

"Understanding New Realities in Politics" Mark Whitaker, Newsweek; Jeff Greenfield, CNN; Joe Klein, TIME

DAY 1October 24, 2004

MPA President & CEO Nina Link; MPA Board Chairman Tom Ryder, The Readers Digest Association, Inc.; AMC Chair Eileen Naughton, TIME

The 2004 American Magazine Conference: Mastering New Realities kicked off on Sunday at the Boca Raton Resort & Club in Florida, with nearly 550 publishers, editors and other senior business executives in attendance.

International Day

"The Changing Media Environment in India" Aroon Purie, IndiaToday; Ian Watson, BBC Worldwide; Devashish Sarkar, Worldwide Media Limited; Michael Brennan, The Readers Digest Association, Inc.

International Day on October 24 is dedicated to the concerns of international publishers and the issues they face. This years focus is on the emerging Indian market.

MPA-IMAG Independents Day

"No Cash/No Frills Growth" Bryan Welch, Ogden Publications, Inc.; Nancy Small, Eating Well, Inc.; Donald Welsh, Budget Living LLC; Raymond Roker, URB/NativeSon Media, Inc.

MPAs Independent Magazine Advisory Group has created a full afternoon of a series of publisher panels focusing on key operational and strategic issues for independent magazines.

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