SUNDAY, OCTOBER 22

MPA-IMAG Independents' Day
Every year, the American Magazine Conference features programming for the indy magazine publishers of MPA's Independent Magazine Group.  The MPA-IMAG sessions take place Sunday afternoon, October 22, starting with a networking lunch at 11:30 am.

This program, created by indy publishers for indies, will spotlight three areas that are impacting magazine companies:

• Does Size Matter?
  Michela O'Connor Abrams, President and Publisher of Dwell in a candid discussion with Irene Grieco, Senior Print Buyer, Unilever; Brad Santeler, Director of Media Services, Kimberly-Clark; and Brenda White, VP, Director of Print Investment, Starcom USA.
• New Circulation Sources and Strategies for Independents
  Join us for a panel led by Anne Finn, Senior Vice President of MPA including David Lusterman, Publisher, String Letter Publishing and others which will explore how independent magazine companies can continue to produce profitable circulation.
• Breakout Discussions
  A popular IMAG tradition built on round-table discussions about issues facing independent publishers today.

Though geared for independent publishers, these sessions are open to all AMC attendees. Be sure to sign up for this session on your registration form!  Visit www.magazine.og/amc for online registration and program updates. 

Conference Kick-Off
New!  Sunday Keynote
Media Every Way with Rachael Ray

Multimedia star Rachael Ray, Editor-in-Chief of Every Day with Rachael Ray and TV show host, kicks off the conference and reveals her secrets for creating and sustaining a franchise across different media.  She will be interviewed by Editor-at-Large of People, Jess Cagle.

A-List of Top Ten Magazines  Advertising Age announces the winners of their annual awards, including Publishing Executive of the Year, Editor of the Year, Launch of the Year and the top ten magazines of the year.

Outdoor Buffet  After the sessions, network with colleagues during an informal outdoor buffet on the beautiful Squaw Peak Lawn.

top

The Brave New World of Marketing
Bob Greenberg, Chairman, Chief Executive Officer and Chief Creative Officer of internationally-renowned digital agency R/GA, speaks on the technological trends that are transforming the lives of consumers and their impact on media and advertising.

Just What Business Are We In?
The revolution in technology has resulted in massive changes in consumer behavior and, consequently, changing the business model.  Find out what some of the key players have to say about the changing magazine landscape in a session with Ann Moore, Chairman and Chief Executive Officer of Time Inc., and Steve Murphy, President and Chief Executive Officer of Rodale Inc.  Moderated by Rick Smith, CEO and Chairman of Newsweek.

Breakthrough Brands: Case Studies for Success
Never has brand recognition been more important than now!  Suzanne Hogan, Chief Operating Officer at Lippincott Mercer, a pre-eminent brand and design consulting agency, uses client case studies to illustrate the ins and outs of successful brand building and rebuilding in today's world.  She will be joined by Alev Gokce, Global Brand Director, The Coca-Cola Company.  Scott Donaton, Associate Publisher and Editorial Director of Advertising Age will moderate this panel.

20 Ideas in 20 Minutes: Engaging Readers Beyond the Page
This fun, fast-paced session highlights the innovative ways editors are connecting with readers beyond the printed page.  Diane Salvatore, Editor-in-Chief of Ladies' Home Journal leads the discussion with Amy Astley, Editor-in-Chief, Teen Vogue; Alfred A. Edmond, Jr., Senior Vice President/Editor-in-Chief of Black Enterprise; Gary Hoenig, Editor-in-Chief, ESPN The Magazine; Christopher Napolitano, Editorial Director of Playboy; and Judy Nolte, Editor-in-Chief, American Baby Group.

Connecting with the Consumer: Magazines' Essential Role at B&N
Chief Executive Officer of Barnes & Noble Inc., Steve Riggio, addresses how magazines have become such a critical part of his company's strategy in an interview by Cathie Black, President of Hearst Magazines.

Warm and Fuzzy Doesn't Cut It: New Magazine Accountability Research Unveiled
Get the "411" on how magazines meet marketers' demands for increased accountability, based on important new marketplace data.  Speakers include Rex Briggs, CEO, Marketing Evolution, Michael Clinton, Executive Vice President, Chief Marketing Officer and Publishing Director of Hearst Magazines, and Ed Kelly, President and Chief Executive Officer of American Express Publishing.

One-on-One with Senator Obama
U.S. Senator for Illinois Barack Obama discusses political forces that affect everyone in a time of fast change in a candid lunchtime interview with David Remnick, Editor of The New Yorker.

What the Digital Future Holds
Director of University of Southern California's Center for the Digital Future, Jeffrey Cole, examines the outlook for magazines in the digital age, reveals surprising insights about teenagers' media consumption and explains the unlimited potential of wireless technologies for magazines.

The View from Yahoo!: The Digital Media Revolution
Yahoo! Chief Operating Officer Dan Rosensweig shares his unique perspective on the digital revolution sweeping the media landscape in an interview with Chris Anderson, Editor-in-Chief of Wired.

Leading the Pack by Following the End User: The Google Approach
How are users today flowing between the online and offline worlds? What is Google's role in linking users to information in both those worlds? Tim Armstrong, Google's Vice President of Advertising Sales, discusses the core principle that has guided Google's every move: follow the end user.

Special Event!  Join local celebrity chefs as they showcase their techniques and preparations on stages throughout the room.
Festive Reception and Dinner  A variety of cuisines will be featured from talented chefs that include Michael Cairns, Executive Chef at the Arizona Biltmore, recent Iron Chef winner Beau MacMillan, Executive Chef of Elements Restaurant at The Sanctuary in Phoenix, and 2004 Food & Wine Best New Chef, Bradford Thompson, of Mary Elaine's at the Phoenician.

Party On!  It's time to continue the party!  And this time you control the music.  Various attendees, including Ian Birch, Editor-in-Chief of TV Guide; Dana Fields, President and Executive Publisher of FHM; Rob Gregory, Group Publisher, Maxim; Brandon Holley, Editor-in-Chief of Jane and Steve Murphy, President and CEO of Rodale Inc. have been chosen to guest DJ and showcase their own favorite tunes as you dance the night away.

top

Media-on-the-G Mobile and Magazines
Cingular's Jim Ryan, Vice President of Consumer Data Services, discusses his company's bold content deals, the future for mobile and how publishers can profit from mobile platforms.

Ready for Our Close-Ups: Video on Magazine Digital Platforms
New York Times media columnist David Carr moderates a revealing panel discussion with Alison Tocci, President and Group Publisher, Time Out New York, Deidre Depke, Editor, Newsweek; Paul Fichtenbaum, Managing Editor, SI.com; Steve Hedlund, President, Ehlert Publishing Group and AGI Events; and other digital executives from magazines that focuses on the growing importance of video on magazine websites and digital devicesincludes a dynamic show-and-tell of successful samples.

Indy Leaders Tackle Today
Three outspoken CEOsCarol Evans of Working Mother Media, Linda Johnson Rice of Johnson Publishing Co., Inc., and Bryan Welch of Ogden Publications, Inc.examine the challenges and opportunities facing independent publishers in today's complex media environment.  Evan Smith, Texas Monthly's Editor and Executive Vice President, leads the panel.

Over There: Learning from Our International Partners
Michael Brennan, President of Reader's Digest Latin America, Asia-Pacific; Chris Llewellyn, Managing Director of EMAP International and Chairman of FIPP; Fabrizio D'Angelo, Managing Director of International, Mondadori; and Eduardo Michelsen, CEO of Editorial Televisa, share innovations in magazines from across the globe, including topics such as investment criteria, cost structure, business models, distribution efficiencies and emerging content platforms.

Robert F. Kennedy Jr. on Our Environmental Destiny
Global warming, the energy crisis, clean waterjust a few of the issues on the minds of Americans.  Activist Robert F. Kennedy Jr. shares his views on the state of the environment today, what it will look like in the future and what we can do about it.

Celebs and Magazines: Secrets of Success
Brad and Angelina, Tom and Katie, Britney, JessicaWe just can't get enough...or can we? Elvis Mitchell, host of The Treatment and Entertainment Critic for NPR's Weekend Edition with Scott Simon will moderate a panel including Glenda Bailey, Editor-in-Chief of Harper's BAZAAR; Peter Herbst, Editor-in-Chief of Premiere and Senior Vice President, Group Editorial Director of Hachette Filipacchi Media U.S., Inc.; Martha Nelson, Editor of The People Group; and Publicist-to-the-stars Ken Sunshine.  They will discuss what's working for magazinesand what isn't.

Designs That Connect: The Power of Creative Branding
Chee Company Director Chee Pearlman, a top editorial and curatorial design consultant, leads a panel with Brian Collins, Senior Partner, Executive Creative Director of the Brand Integration Group at Ogilvy & Mather; Luke Hayman, Design Director of New York Magazine; and Gael Towey, Chief Creative Officer of Martha Stewart Living Omnimedia on the importance of connecting with consumers emotionally through design and strategies for creating a powerful brand.

And the Magazine Cover of the Year Is...
Find out ASME's 2005/2006 Best Cover Competition winner and runners-up at the closing luncheon.  Als  Best Celebrity Cover, News Cover, Fashion Cover, Concept Cover and Service Cover.

top