2005 AMC Letter from Conference Chair

October 14, 2005

2005 AMC

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How lucky we are to lead an industry thats thriving in the most competitive era in the history of American media. Magazines matter more than ever, giving readers and advertisers plenty of reasons to dive in and turn the page and yet given the challenges we face, from the advent of disruptive technologies to demands on the time of our most loyal customers, we cannot sit back and rest on our record of success. Fresh and innovative thinking about ongoing issues we know too well and some were encountering for the first time is necessary to keep us on top.

The theme of this years American Magazine Conference, The Future of Magazines, anticipates the need to develop creative solutions with a program of panels and speakers that lead the way to a prosperous future. Among the highlights:

Wal-Mart CEO Lee Scott on the new retail and distribution landscape for magazines

Media icon Martha Stewart and Susan Lyne, CEO of Martha Stewart Living Omnimedia, on brand building and rebuilding

U.S. Senator John McCain on his secrets for effective leadership

Lunch with Matt Cooper, White House Correspondent

Patti Stonesifer, the head of the Bill and Melinda Gates Foundation, on doing well by doing good

Sirius CEO Mel Karmazin on what magazine makers can learn from the fast growth of satellite radio

A discussion on the publics love-hate relationship with the media, moderated by Michael Kinsley of the Los Angeles Times

Venerable adman and art director George Lois on creating covers to win the newsstand wars

Former Univision president and San Antonio mayor Henry Cisneros on marketing to the emerging Hispanic audience

We hope you can join us in Puerto Rico in October for fun, sun, and provocative conversations about magazines. You wont want to miss it!

Evan Smith
Editor
Texas Monthly