3:00pm-         CONFERENCE REGISTRATION & INFO DESK
7:00pm          Lanyards sponsored by Audit Bureau of Circulations.
                     Tote bags sponsored by Jordan, Edmiston Group, Inc.
                     Hotel key cards & digital newsstand sponsored by Zinio, LLC.

8:00am- 6:30pm

8:30am-
12:00pm

11:30am

12:45pm

1:30pm

MPA-IMAG INDEPENDENTS' DAY
HOW INDEPENDENTS CAN CHANGE, ADAPT AND GROW WITH THE TIMES
Sponsored by SRDS/Adweek Media. 

IMAG LUNCH: REDISCOVERING THE PROMISE OF MEDIA AND THE POWER OF GOOD
Jonathan Greenblatt, CEO, GOOD

PANEL: GO DIGITAL: PUBLICIZE YOUR BRAND AND ENGAGE YOUR READERS 
Whether you are a new publication or have been around for years, there is a constant challenge to grow and expand your business. That is even more important – and more difficult - when the economy is not robust. Today’s panelists will talk models they have used to engage their audience, publicize their brands, or create revenue streams. Their experiences will provide ideas for you to leverage the assets you have or find new tools to enhance your online presence, attract advertising and engage your audience. Panelists include Mitchell Fox, CEO, 8020 Media; Kent Kirschner, Media Specialist,  Neighborhood America; Nancy Alonzo, Associate Publisher, Dwell.com. Moderated by Andrew Clurman, Group Publisher and COO, Active Interest Media.

The issues to be addressed are:

Audience Development: How do publishers develop deep knowledge and data from their defined communities across all platforms?  How can they work with the information they have to monetize across those platforms? Case studies are outlined and discussed as tools for the sessions.

The Brand Proposition:  How do publishers connect the dots and deliver real brand value
to readers and advertisers?  What are the internal challenges, and who do you need on your team to be successful?  How should publishers measure success in delivering value?

Make every dollar work for growth in a tough economy:  How do publishers leverage their financial and human resources to show top and bottom line growth in tough economic times?  What economies of scale can be employed?  Where can you find savings to reinvest in income-generating tools and activities?

WORKING SESSIONS: TACKLE YOUR TOUGHEST CHALLENGES: AUDIENCE DEVELOPMENT, MONETIZATION AND BUDGETS
In these sessions you will work on your toughest issues in real time with subject experts and your peers. You will not only take away some great ideas that you can implement right away, but a transcript of the session. Session leaders are John Sheehy, President, John Sheehy and Associates; Laura Simkins, VP Consumer Marketing, 8020 Media; and Carol Evans, CEO/Founder, Working Mother Media.

CONFERENCE OPEN

Michela O'Connor Abrams, President and Publisher, Dwell

KICK-OFF KEYNOTE
One-on-One with Jeffrey Katzenberg
Hear Jeffrey Katzenberg, CEO and Director, DreamWorks Animation SKG, in a candid conversation with Andy Serwer, Managing Editor, Fortune, as they discuss mainstream media in the digital age, the secret to managing creative talent, and how he’s built and maintained great content throughout his career.

SHOWTIME'S UNIQUE MAGAZINE AD BUY
Matthew C. Blank, Chairman and CEO, Showtime Networks Inc. and Michael C. Hall, star of Showtime's "Dexter." Interviewed by Drew Schutte, Vice President and Publishing Director, The New Yorker. 

ADVERTISING AGE'S A-LIST OF TOP TEN MAGAZINES
Presented by Jonah Bloom, Editor, Advertising Age
Sponsored by Advertising Age.

7:00pm-
9:00pm

WELCOME DINNER AND WINE TASTING
Sponsored by Quad/Graphics.
Click here for more information.

CONFERENCE REGISTRATION & INFO DESK
Lanyards sponsored by Audit Bureau of Circulations.
Tote bags sponsored by Jordan, Edmiston Group, Inc.
Hotel key cards & digital newsstand sponsored by Zinio, LLC.

KEYNOTE: THE FUTURE OF MAGAZINES IN A POST-INFORMATION AGE
Futurist Paul Saffo, Consulting Associate Professor, Stanford University, and Distinguished Visiting Scholar, Stanford Media-X research network, explores how the Internet bubble marked the end of the information revolution and the beginning of an age of personal media.  He’ll examine the changes media are triggering in society and how it goes far beyond what we watch, create and pass around to friends.  According to Saffo, this shift presents magazine publishers with daunting challenges, as well as vast new opportunities.

ELECTION OUTLOOK AND IMPACT ON THE MAGAZINE INDUSTRY
Steve Elmendorf, President, Elmendorf Strategies, Inc.

THIRD ANNUAL ASME BEST COVER CONTEST

David Willey, Senior Vice President and Editor-in-Chief, Runner's World
Is your cover helping to unleash the power of your brand?  See the year’s best covers on day one of the conference when the winners of ASME’s 2008 Best Cover Contest are announced, and get inspiration for your next issue.

PANEL: GETTING TO GREEN
Environmental sustainability is one of the defining issues of our time. What are magazine publishers and advertisers doing to reduce their impact on the environment?  As an industry, where do we stand today?  Where do we aspire to be, and how are we going to get there?  This panel brings together some of the industry's leading thinkers to discuss how to meet the challenges of publishing in an environmentally responsible way. Panelists include David Refkin, Director of Sustainable Development, Time Inc.; Bryan Welch, Publisher and Editorial Director, Ogden Publications; Kim Rendleman, CEO, Metafore, Inc.; and Avrim Lazar, President and CEO, Forest Products Association of Canada. Moderated by John Q. Griffin, President, Magazine Group, National Geographic.

KEYNOTE: Q&A WITH TiVo's CEO
Tom Rogers, CEO, TiVo, interviewed by Dan Colarusso, Managing Editor, Portfolio.com

PANEL: RETAIL 2013
The next five years will bring further evolution—if not revolution—to the distribution channel. What will be different in 2013…and what will be the same? Hear some of the industry's most influential leaders share their vision of the future of the business.  Panelists include John Loughlin, EVP and General Manager, Hearst Magazines; Michael Duloc, President & CEO, Kable Media Services, Inc.; and Glen Clark, President, The News Group.  Moderated by Peter Kreisky, Founder and President, Kreisky Media Consultancy, LLC.

MORNING CLOSE

Michela O'Connor Abrams

12:45pm-
2:15pm

LUNCH
ONE-ON-ONE WITH SHERYL SANDBERG:
LESSONS MAGAZINES CAN LEARN FROM SOCIAL NETWORKING
BusinessWeek Editor-in-Chief Stephen Adler talks with Facebook COO Sheryl Sandberg about boosting revenue, monetizing Facebook's huge audience base, broadening the company’s global footprint, and what lessons magazines can learn from the social networking giant.
Sponsored by Quebecor World.

2:30pm-
3:30pm

CONCURRENT A: JUMPSTART YOUR WEBSITE
In this dynamic breakout session, learn about the bells and whistles you can add to your website to increase interactivity and build a deeper connection with your audience. Panelists include Jamie Pallot, Editorial Director, CondéNet, Christy Tanner, Vice President of Marketing and Editor-in-Chief, the TV Guide Online site network, Alexa Wriggins, Director of Online Marketing, PCWorld and Macworld, and Jason Jercinovic, Vice President, Content and Production, Complex Media. The session will feature insights into new techniques and technologies. Moderated by Michael Silberman, General Manager, Digital, New York Media. 

CONCURRENT C: NEW USES FOR USER-GENERATED CONTENT 
So-called "user-generated content" -- material submitted by readers, online visitors and the like -- is not just for the Web anymore. Many magazines are using reader submissions to spice up -- and in some cases even replace -- traditional content from professional journalists. What are they doing, how is it working and how are readers responding? Panelists include Mitchell Fox, President and CEO, 8020 Media; Chris Johns, Editor-in-Chief, National Geographic; Susan Kane, Editorial Director and Editor-in-Chief, the Parenting Group; Edward Grinnan, Editor-in-Chief and Vice President, Guideposts and Guideposts.com; and Alexandra Bandon, Senior Editor, This Old House. Moderated by Kevin McKean of Consumer Reports and ConsumerReports.org.

6:00pm-
8:00pm

CONFERENCE REGISTRATION & INFO DESK
Lanyards sponsored by Audit Bureau of Circulations.
Tote bags sponsored by Jordan, Edmiston Group, Inc.
Hotel key cards & digital newsstand sponsored by Zinio, LLC.

BREAKFAST
Sponsored by Manatt, Phelps & Phillips, LLP.

MORNING OPEN

Michela O'Connor Abrams

ASME PRESIDENT'S REVIEW

David Willey, Senior Vice President and Editor-in-Chief, Runner's World

PANEL: CAUSE MARKETING/EDIT IN MAGAZINES: WHAT'S GOOD FOR YOUR READERS... AND YOUR BRAND?
Many magazines are becoming synonymous with an important topic or cause.  They are not only devoting editorial pages or special issues to these topics, but they are putting their marketing muscle and PR punch behind them as well.  This panel will examine how these causes have served readers, the brand, advertisers and many worthy non-profit organizations.  Panelists include Stacy Morrison, Editor-in-Chief, Redbook; Linda Fears, Editor-in-Chief, Family Circle; and Colin Kearns, Senior Editor, Field & Stream.  Moderated by David Zinczenko, Senior Vice President and Editor-in-Chief, Men’s Health and Editorial Director, Best Life.

THE HARD SELL IN A SOFT ECONOMY: HOW PUBLISHERS CAN FIGHT FOR MORE AD DOLLARS
In a soft economy, how can media decision makers learn to view magazines as a “have to have” instead of a “nice to have?”  MPA’s Dom Rossi, Senior Advisor, Marketing and Advertising, leads this presentation based on advertiser-funded ROI research.  He will examine the roles of magazine and other media in a purchase funnel, with special attention being paid to the “Red-Zone.”

MORNING CLOSE

Michela O'Connor Abrams