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2005 AMC
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Pre-Conference Program
OPEN TO MPA and NON-MPA MEMBERS
October 14-15Hispanic Magazine SummitHow to Increase Advertising Share NOWThe Hispanic Magazine Summit precedes the 2005 American Magazine Conference at the same location. Presented by Magazine Publishers of America in partnership with Advertising Age.Join publishers, advertisers, agencies, researchers and other media professionals to learn strategies that can increase Hispanic magazines share of the advertising budget. The Hispanic Magazine Summit will include:
Research Learn about the latest research on trends and recent developments in the Hispanic sector, including a new study on accountability and ROI. Case Studies Prominent leaders in the advertising community will share their real world experiences in the Hispanic marketplace. State of the Magazine Industry Hear what the Magazine Marketing Coalitions initiative to boost magazines profile in the advertising world means for the Hispanic market. Client and Agency Panels These sessions will examine why U.S. Hispanic magazines get such a small percentage of the overall advertising pieand what to do about it.
Research Learn about the latest research on trends and recent developments in the Hispanic sector, including a new study on accountability and ROI.
Case Studies Prominent leaders in the advertising community will share their real world experiences in the Hispanic marketplace.
State of the Magazine Industry Hear what the Magazine Marketing Coalitions initiative to boost magazines profile in the advertising world means for the Hispanic market.
Client and Agency Panels These sessions will examine why U.S. Hispanic magazines get such a small percentage of the overall advertising pieand what to do about it.
October 16MPA-IMAG Independents DayNow a popular annual tradition, MPAs Independent Magazine Group (MPA-IMAG) Independents Day dedicates a full afternoon program to examiningand solvingthe specific challenges that independent magazines face. The program begins with lunch, where you will have the opportunity to network with your peers in the dynamic world of independent publishing and listen to insights from a leader in the industry.
From 2:00pm to 5:30pm, MPA-IMAG sessions will focus on a range of topics and strategic issues for independent magazines. Like all MPA-IMAG events, this program will combine practical information with the strategic vision you need to serve and continue to connect with your passionately committed readers.
(Please not there is no additional fee to attend MPA-IMAG sessions.)
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