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MONDAY, JUNE 28

12:00 - 5:00pm

CONFERENCE REGISTRATION & INFO DESK

2:00 - 2:45pm

WHAT'S UP IN CANADA?
The year 2009 had stronger sales in Canada than in the US. How do the USA and Canada compare in some crucial economic metrics? How is the magazine category seen by key retailers in ‘The Great White North?’ What’s working well in the Canadian supply chain on a National Distributor, Wholesaler, and Retail level? Learn about best practices and successes in the Canadian newsstand marketplace

Panelist: Anita Baldwinson, Manager Retail Services, The News Group Canada
Mike Martin, Director, Category Management & National Account Manager, Canadian Mass Media Inc.
Glenn Morgan, President and CEO Coast to Coast will moderate

2:50- 3:35pm

Understand the challenges of getting periodicals into convenience stores, making sense of the title mix and reducing returns while increasing sale.

Panelist: Dennis Lane, President, 7-Eleven New England Franchise Owners Association
Joe Gallo, Vice President Circulation, Penthouse Magazines will moderate

3:45-4:30pm

SELLING MORE MAGAZINES (THE BRITISH WAY!)
UK publishers are starting to refocus on driving up the newsstand after a period of soft single copy sales, wholesaler & retailer consolidation, and repeated government supply chain reviews.  More creative retail promotions, better copy management and deeper consumer insight are all part of the ongoing activity.  Yet is it all working?  And what's relevant for the US market?

Panelist: Jim Bilton, Managing Director, Wessenden Marketing
Dale Oehler, Senior Vice President Time/Warner Sales & Marketing
Tracy O’Sullivan, Managing Director, Seymour Distribution
Mike Mirams, Managing Director, Comag UK, will moderate

3:45-4:30pm

SUCCESSFUL MAGAZINE LAUNCHES: HEARING FROM THE EDITOR, LEARNING FROM THE PAST, AND LOOKING TOWARD THE FUTURE

What makes a launch successful in today’s business climate?  Discover the characteristics of the best launches of the past two decades and how important innovation is in building your brand.  Learn how to ensure a print future in a digital age.

Panelist: Lisa Freeman, Editor in Chief, ShopSmart, Consumers Union
Samir Husni, “Mr. Magazine”, Magazine Innovation Center, University of Mississippi

TUESDAY, JUNE 29

CONFERENCE REGISTRATION & INFO DESK

BREAKFAST

8:00- 9:30am

GENERAL SESSIONS

Michael Clinton, EVP/Publishing Director, Hearst Magazines will outline how publishers are actively supporting the category with a $90 million advertising campaign in 100 magazines.

NEWSSTAND SUCCESS STORY: TAUNTON PRESS
Jay Annis, Vice President, Single Copy Sales

THE NEW NORMAL: INSIGHTS INTO THE POST RECESSIONARY CONSUMER
Todd Hale, SVP Consumer & Shopping Insights, the Nielsen Company, will explain how consumer behavior has changed during one of the most challenging economic downturns on record.  Find out which consumer segments and trends will provide retail growth opportunities.

MAGAZINE SUCCESS STORY: THE ECONOMIST
Patrick Tregelles, Retail Marketing Director

Dave McConnell, President and CEO, GMDC, will update the conference on business trends in general merchandise.  Learn how GM trends affect magazines and how magazines can do a better job competing with other categories within general merchandise

CONSUMERS, GENERAL MERCHANDISE AND MAGAZINES: FOLLOW UP Q&A WITH KEYNOTE PRESENTERS
Join Todd Hale, SVP Consumer & Shopping Insights, Nielsen Company, and Dave McConnell, President and CEO, GMDC, to discuss how their keynote presentations can be turned into actionable insights and next steps for retailers, distributors, wholesalers, consultants, and publishers. Terry McGraw, Vice President, Retail Marketing at CMG will moderate

DRIVING NEWSSTAND SALES WITH THE INTERNET
Learn how publishers are using the internet to support retail growth.  Find out about new internet initiatives that are in the works like geo-marketing, mobile marketing, internet coupons and much, much more.

Panelist: David Algire, Vice President/Retail Sales, Meredith
Mark Buckalew, Director Newsstand Sales, Rodale
Dick DiBlasio, Director of Corporate Accounts and Industry Relations, Inmar
Dan Fagan, Director of Sales, Coupons.com Inc
Will Michalopoulos, Vice President, Retail Sales & Marketing, Hachette Filipacchi Media U.S., Inc.

USING DATA TO MAXIMIZE SALES AND PROFITS

Are you getting the most from your POS data?  Can POS help you manage your business better -- other than national sales forecasting?  Are you interested in how other CPG companies leverage POS -- especially those that compete for magazine space?  Look at the evolution in the use of POS data and how others are using this data to understand sales trends and manage their business.  The discussion will include perishable and non-perishable categories.

Panelist:Mark Deuschle, Senior Vice President, Park City Group
Patrick Smith, Vice President Sales, Park City Group. 
Stephanie Justice, Senior Vice President, Comag Marketing Group will moderate.

UNTAPPED POTENTIAL: MARKETING MAGAZINES TO THE HISPANIC CONSUMER

The magazine industry has an opportunity to better serve the media needs of the Hispanic consumer.  Learn about the overwhelming Hispanic growth rates that are expected in the future.  Then listen to retail, wholesale, and distribution experts who can help you navigate the challenges and take advantage of the opportunity.

Panelist: Joe Bohorques, CEO, Spanish Periodicals
Jim Dahlen, Senior Buyer, HEB
Dave Forsman, Vice President of Marketing, The News Group Central Division
Charlie Walker, SVP, Sales & Marketing, Kable Distribution Services, Inc. will moderate

BUFFET LUNCH

PRESS DISTRIBUTORS ASSOCIATION OPEN HOUSE
Coffee and dessert and informal conversations with the Russian delegation

INDUSTRY ISSUES ROUND TABLE
A discussion of key issues from the perspective of each part of the supply chain done in a 360 degree round-table formatround-table format

Facilitators: Ron Murray, Partner, National Publisher Services, Inc.,
Lisa Scott, Executive Director, PBAA

BUSES DEPART HOTEL FOR INDUSTRY DINNER

IPDA INDUSTRY DINNER: JFK LIBRARY AND MUSEUM

7:00- 8:00am

BREAKFAST

8:00- 9:00am

GENERAL SESSIONS

RETAIL'S ROLE IN THE EVOLVING PUBLISHING MODEL
Chuck Townsend, President and CEO of Conde Nast, will provide insight on how publishers are navigating a rapidly changing and expanding environment, while remaining firmly committed to retail sales.

MAGAZINES AT RETAIL: AN EDITOR LOOKS FORWARD
Larry Hackett, Managing Editor, People Magazine, and President, American Society of Magazine Editors, shares his insights on the importance of newsstand, the state of the publishing industry, and the role of magazine editors in connecting with today's consumers 

MAGAZINE SUCCESS STORY: FOOD NETWORK MAGAZINE
Chris Butler, Vice President Newsstand Sales, Hearst Magazines

THE BOTTOM LINE: AN UPDATE ON CATEGORY PROFITABILITY
Jerry Lynch, President of IPDA, shares his optimism for the magazine category with the help of the latest data from the Willard Bishop SuperStudy.  Beyond being a great consumer product , the high unit gross profit for magazines combines with low labor and overhead costs to deliver much greater profit opportunities than the average category.

WHAT RETAILERS ARE LOOKING FOR: MAKING THE MOST OF YOUR SALES CALLS
Appointments with retail buyers can be difficult to obtain.  What’s the best way to make the most out of these valuable opportunities?  Join this panel of current and former retailers to find out what information buyers are looking for and how they like to receive it.  Strengthen your retail relationships by using sales calls effectively.  A rare opportunity to hear from retailers directly and ask questions.

Panelist: Jerry Lynch, President, IPDA
Steve Burbridge, VP, Sales & Logistics, Time/Warner Retail Sales & Marketing will moderate

Connecting with consumers and readers, building a brand through multiple retail channels other media, and events: niche, regional, and smaller magazines will thrive!   Hear about success stories and challenges, as well as applications of the conference workshops and speakers for small and mid-size publishers.

Nothing is more valuable in retail marketing than in-store promotions that are actionable, repeatable, and scalable.  Listen as two experienced wholesalers share real world examples including temporary price reductions, cross-merchandising successes, regional magazine promotions, and category promotions that benefit every magazine in the store.

Panelist: Ron Clark, President and COO, Hudson News
Kathy Meier, VP Sales and Marketing, Harrisburg News
Scott Largey, Vice President Sales, Curtis Circulation, will moderate

ONE ON ONES

FLY AWAY LUNCH