Magazine Publishers of America
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SUNDAY, MARCH 30
1:00 – 7:00 pm
5:00 – 8:30pm
Conference Registration
Welcome Dinner “A Night of Winning Strategies” Casino Event
MONDAY, MARCH 31
Morning General Sessions
7:00 – 8:00 am
8:00 –10:10 am
Breakfast
Welcome Remarks John Griffin, President Magazine Group, National Geographic
What Consumers Are Thinking About TodayJ. Walker Smith, President, Yankelovich Partners, Inc.
Enhancing the Shopping Experience AwardStephen Leach, Vice President, Retail Marketing, Comag Marketing GroupConsumers, Retail and the EnvironmentEnvironmental sustainability is rapidly becoming one of the most defining issues of our time. A panel of experts, including Michela O’Connor Abrams, President andPublisher of Dwell; Steve French, Managing Partner, The Natural Marketing Institute; David Refkin, Director of Sustainable Development, Time Inc.; and Dave Sherman, Partner, Blu Skye Sustainability Consulting discuss how concerns about the environment are changing the behavior of consumers at retail, reshaping the priorities of major corporations, and forcing magazines to do business in a whole new way. John Griffin of National Geographic will moderate.
Path to the PresidencyMatt Cooper, Washington Editor of Condé Nast Portfolio Magazine
Morning CloseRetail Conference Chair, Jerry Lynch, President, IPDA
TUESDAY, APRIL 1
Morning Concurrent Sessions
10:25 – 10: 55 am
Inside Insight: Through the Eyes of Former RetailersPublishing executives share their insights as former “insiders”once responsible for managing the magazine category for major retail chains. Panelists: Steve Burbridge, Senior Vice President of Sales and Logistics, West, Time Warner Retail Sales and Marketing; Tim Humanik, Vice President, Sales and Marketing Services Comag Marketing Group; and Jerry Lynch, President, International Periodical Distributors Association. Moderated by Richard Lawton, Senior Vice President, Comag Marketing Group
Puzzled, Perplexed & Pondering...Why Publishers do the Things They DoThe mysteries of the publisher behavior are revealed when these four straight – talking executives answer retailers’ questions about the strategies, tactics, and economics of magazine publishing. Panelists: Linda Brennan, Vice President Worldwide Circulation, Businessweek; Ken Godshall, Senior VP of Consumer Marketing, Hearst; Terry Day,VP, Circulation, National Geographic; and Suzanne Roman, President and CEO, The Taunton Press. Moderated by Rob Gursha, EVP, Marketing, Time Warner Retail Sales and Marketing.
Reaping Rewards from PublicityHow do you extend the life of a book when it's a blockbusterseller, movie tie-in or receives heightened media exposure? Anne Zafian, Vice President, Director, Distributor Sales and Retail Marketing, Simon & Schuster, Inc. will lead this discussion.
11: 00 am – 5:30 pm
12:00 – 1:30 pm Lunch
6:00 – 8:00 pm
ONE-ON-ONE SESSIONS
Industry Networking ReceptionOutdoor Terrace
8:00 – 10:50 am
Welcome RemarksRetail Conference Chair, Jerry Lynch, President, IPDA
“How America Shops”Wendy Liebmann, Founder/CEO and Chief Shopper, WSL Strategic Retail
Connecting With Your ConsumerCindi Leive, Editor-in-Chief, Glamour
Unleashing the Power of Print: A Book Case StudyJohn Santanella, VP Consumer Product Marketing, Nickelodeon
Grocery Super Study: The Impact of Magazines on Store ProfitabilityTom Griffith, Willard Bishop Consulting Group
A Case for Magazines at RetailJay Felts, Senior Vice President Sales and Marketing, Comag Marketing Group; Drew Wintemberg, Executive Vice President of Sales Time/Warner Retail Sales and Marketing and Jay Wysong, Executive Vice President and Chief Creative Officer/Operations Distribution Services, Inc.
Enhancing the Shopping Experience AwardStephen Leach, Vice President, Retail Marketing Comag Marketing Group
Future of Magazines at RetailThe next five years will bring further evolution—if not revolution—to the distribution channel. What will be different in 2013…and what will be the same? Hear some of the industry's most opinionated and influential leaders share their vision of the business in the next five years: Jaime Carey, Vice President, Newsstand Division, Barnes & Noble, Inc.; Glen Clark, President, The News Group for North America and Executive Vice President, The Jim Pattison Group; Rich Jacobsen, President & CEO Time Warner Retail Sales and Marketing and John Loughlin, Executive VP and General Manager, Hearst Magazines. Moderated by Peter Kreisky, President, The Kreisky Media Consultancy, LLC.
Morning CloseNina Link, President and CEO, Magazine Publishers of America
11: 00 – 3:00 pm
12:00 pm
Boxed Lunch
* Times are subject to change
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