Magazine Publishers of America
In order to make the processing of flat-shaped mail more efficient, the Postal Service is introducing a new processing system – the Flats Sequencing System. In March 2009, addressing standards for magazines and other flats will change to accommodate the new processing system. On July 23, MPA held a postal forum to describe the new address placement requirements and the potential impact on magazine marketing efforts including renewals, attached mail, oversized direct mail, etc. These powerpoints provide specifics on the upcoming changes in magazine label placement as well as how the new requirements will affect renewal and attached mail marketing efforts. The powerpoints also include some case studies and publishers’ testing experience that will be helpful as publishers explore opportunities to minimize adverse response from the upcoming addressing changes.
MPA, whose members send almost 90 percent of their magazines to readers via the U.S. Postal Service, has a long standing interest in maintaining an affordable and reliable postal system...
The Postal Regulatory Commission has been holding a series of hearings, both in Washington and around the country, Read more
There is increasing interest on the part of consumers in managing the amount and the type of direct mail that they receive... Read more
