Magazine Publishers of America
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As advertising is a vital component of the magazine business, MPA is engaged on a wide range of legislative and regulatory proposals surrounding advertising issues.
Eliminating the deduction for DTC advertising is now actively being considered as a component of the Senate and House plans to fund healthcare reform. Read more
Key members of the House Energy and Commerce Committee are turning their attention once again to Direct-to-Consumer (DTC) pharmaceutical advertising. Read more
The Family Smoking Prevention and Tobacco Control Act (H.R. 1108) could see legislative action in the U.S. House of Representatives Read more
As MPA members have continued to evolve their online presence, the importance of online advertising has increased significantly... Read more