MPA

Magazine Publishers of America

 
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Advertising
July 8, 2008

As advertising is a vital component of the magazine business, MPA is engaged on a wide range of legislative and regulatory proposals surrounding advertising issues.

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Members Only Content Member Alert: Congress Threatens Elimination of Deduction for DTC Pharmaceutical Advertising
June 18, 2009

Eliminating the deduction for DTC advertising is now actively being considered as a component of the Senate and House plans to fund healthcare reform. Read more

Direct-to Consumer Pharmaceutical Advertising Being Scrutinized Once Again
July 11, 2008

Key members of the House Energy and Commerce Committee are turning their attention once again to Direct-to-Consumer (DTC) pharmaceutical advertising. Read more

Tobacco Bill May Pass the U.S. House of Representatives
July 11, 2008

The Family Smoking Prevention and Tobacco Control Act (H.R. 1108) could see legislative action in the U.S. House of Representatives Read more

Online Advertising
July 10, 2008

As MPA members have continued to evolve their online presence, the importance of online advertising has increased significantly... Read more