Magazine Publishers of America
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In today's news: PGA says ad pages jumped 19% in 3Q; Q&A with Fortune Senior Editor-at-Large; innovation in print from three magazines; and more.
Debunk common media misconceptions with ease. The evidence you need to make the case for magazines is now at your fingertips. A newly revised sales tool, “Ad Impact: What You Don’t Know Could Hurt Your Bottom Line,” uses independent, third-party research to disprove three widely held beliefs.
The latest edition includes the news on postal rates, DTC ad deductibility; consumer finance protection legislation that could affect finance titles. Read more
Nearly 400 magazine advertising sales and marketing professionals turned out for the Magazine Marketing Coalition Rally, held today in New York City, where industry leaders shared insights, new research and advertising case studies to help publishers grow business in the face of today's challenges. Read more
Three tips for sales teams to improve your bottom line. Read more
At their Silicon Valley headquarters, top Google executives presented AMC attendees with insights on how to work together to unleash the power of magazine brands. Read more
China’s Shadow Side; Reforming the Media Landscape; The Map and the Territory Read more
