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Magazine Publishers of America

 
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Members Only Content Two New Sales Tools Prove the Ad Impact of Magazines
November 17, 2008

Two new sales tools demonstrate how magazines help advertisers to meet specific marketing objectives:

Ad Impact: Improving Advertising Results in a Soft Economy

New and updated category-specific fact sheets

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Members Only Content MPA E-Newsletter Special Report: Magazine Rally 2008

November 12, 2008

Nearly 400 magazine advertising sales and marketing professionals turned out for the Magazine Marketing Coalition Rally, held today in New York City, where industry leaders shared insights, new research and advertising case studies to help publishers grow business in the face of today's challenges.

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Washington E-Newsletter: DTC Pharmaceutical Advertising Being Scrutinized Once Again
July 11, 2008

On May 8, the Committee’s Subcommittee on Oversight and Investigations held a hearing to examine broadcast ads for a number of high-profile drugs and hear testimony on how consumers perceive DTC advertisements. Read more

International Newsletter: Behind the China Firewall
March 16, 2006

China’s Shadow Side; Reforming the Media Landscape; The Map and the Territory Read more