Magazine Publishers of America
Thanks to our Advertisers
Two new sales tools demonstrate how magazines help advertisers to meet specific marketing objectives:
Ad Impact: Improving Advertising Results in a Soft Economy
Nearly 400 magazine advertising sales and marketing professionals turned out for the Magazine Marketing Coalition Rally, held today in New York City, where industry leaders shared insights, new research and advertising case studies to help publishers grow business in the face of today's challenges.
On May 8, the Committee’s Subcommittee on Oversight and Investigations held a hearing to examine broadcast ads for a number of high-profile drugs and hear testimony on how consumers perceive DTC advertisements. Read more
China’s Shadow Side; Reforming the Media Landscape; The Map and the Territory Read more
