MPA

Magazine Publishers of America

 
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MPA Daily News Roundup

November 20, 2009

In today's news: PGA says ad pages jumped 19% in 3Q; Q&A with Fortune Senior Editor-at-Large; innovation in print from three magazines; and more.

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Members Only Content Bust Media Myths by Showcasing Magazines

November 16, 2009

Debunk common media misconceptions with ease. The evidence you need to make the case for magazines is now at your fingertips.

A newly revised sales tool, “Ad Impact: What You Don’t Know Could Hurt Your Bottom Line,” uses independent, third-party research to disprove three widely held beliefs.

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Washington E-Newsletter: Postal Service Given Crucial Short Term Relief; Will Not Raise Rates in 2010
October 30, 2009

The latest edition includes the news on postal rates, DTC ad deductibility; consumer finance protection legislation that could affect finance titles. Read more

MPA E-Newsletter Special Report: Magazine Rally 2008
November 12, 2008

Nearly 400 magazine advertising sales and marketing professionals turned out for the Magazine Marketing Coalition Rally, held today in New York City, where industry leaders shared insights, new research and advertising case studies to help publishers grow business in the face of today's challenges. Read more

MMC Enewsletter - Selling Magazine Strengths - Now as Easy as 1-2-3
November 1, 2008

Three tips for sales teams to improve your bottom line. Read more

Members Only Content MPA Enewsletter: Magazines@ Google
October 29, 2008

At their Silicon Valley headquarters, top Google executives presented AMC attendees with insights on how to work together to unleash the power of magazine brands. Read more

International Newsletter: Behind the China Firewall
March 16, 2006

China’s Shadow Side; Reforming the Media Landscape; The Map and the Territory Read more