NEW YORK, NY (February 27, 2007)—The winners of the first-ever Magazine Publishers of America (MPA) Digital Awards were announced today at the third annual “Magazines 24/7" digital conference in New York City, by Nina Link, President and CEO, MPA, and Colin Crawford, Conference Chairman and SVP, Online, International Data Group. The 2006 MPA Digital Awards honors excellence and innovation of magazine brands on all digital platforms in 11 categories.
WEBSITE OF THE YEAR
The “Website of the Year” category recognizes excellence and innovation in content, design, functionality and usability in five sub-categories: Business/News, Fashion, Entertainment/Celebrity, Sports/Enthusiast and Service/Lifestyle.
The “Website of the Year” winners and finalists are:
Business/News
Winner: TIME.com
2nd Place: BusinessWeek.com
3rd Place (tie): Forbes.com and Technology Review
Fashion
Winner: InStyle.com
2nd Place: Brides.com
3rd Place: Style.com
Entertainment/Celebrity
Winner: EW.com
2nd Place: People.com
3rd Place: TVGuide.com
Sports/Enthusiast
Winner: SI.com
2nd Place: PopSci.com
3rd Place: 1UP.com
Service/Lifestyle
Winner: nymag.com
2nd Place: AARP The Magazine Online
3rd Place: Wine Spectator Online
MAGAZINE BLOG OF THE YEAR
The “Magazine Blog of the Year Category” recognizes creativity, voice, writing style, the use of hyperlinks and multiple voices to encourage a conversation.
The Magazine Blog of the Year winner and finalists are:
Winner: PCMag.com “Gearlog”
2nd Place (tie): FineWoodworking.com “Glue Tube”
Newsweek.com “On Faith”
Seed Science Blogs “Frontal Cortex”
Time Out New York “The TONY Blog”
Wine Spectator “James Suckling”
BEST ONLINE VIDEO OR VIDEO SERIES
The “Best Online Video or Video Series” category recognizes creativity and content in online video.
The Best Online Video or Video Series winner and finalists are:
Winner: Concierge.com “24 Hours in…” Series
2nd Place: Technology Review “Telescope Series”
3rd Place: Forbes.com “Street Talk” Series
BEST PODCAST OR PODCAST SERIES
The “Best Podcast or Podcast Series” category recognizes creativity and content in online audio
The Best Podcast or Podcast Series winner and finalists are:
Winner: National Geographic Traveler “Walks of a Lifetime” Series
2nd Place: Popular Science “Contributing Troubador” Jonathan Coulton Series
3rd Place (tie): Newsweek.com “Newsweek On Air” Series
Parents Magazine Podcast Series
BEST MOBILE STRATEGY
The “Best Mobile Strategy” category recognizes the innovative and effective use of the mobile platform.
The Best Mobile Strategy winner and finalists are:
Winner: Epicurious “Epi to Go”
2nd Place: SI Mobile Swimsuit
3rd Place: Wine Spectator Mobile Companion
BEST ONLINE COMMUNITY
The “Best Online Community” category recognizes the best use of forums, chat rooms, user-generated content and other interactive features that engage readers.
The Best Online Community winner and finalists are:
Winner: 1UP.com Clubs
2nd Place: The Nest
3rd Place (tie): Backpacker’s Trail Network
Epicurious Forums and Member Recipes
BEST WEB-ONLY TOOL
The “Best Web-Only Tool” category recognizes the best web-only interactive features.
The Best Web-Only Tool winner and finalists are:
Winner: PopSci.com Best of What’s New
2nd Place (tie): AOPA Pilot 40 Top Technologies
Runner’s World Smart Coach
SI.com MySI
Wired.com Interactive Bionic Tour
The inaugural MPA Digital Awards were presented at the Magazines 24/7: Connecting with the Consumer digital summit, a full-day event on helping publishers use a variety of digital platforms to connect with their consumers more effectively and in more meaningful ways. Speakers included David Eun, Google; Deanna Brown, Yahoo!; Holly Moore, Yankelovich; Sarah Fay, Isobar; and a host of digital leaders from the magazine industry. The conference was held at the City University of New York Graduate Center Auditorium in Manhattan.
The MPA Digital Awards website is www.magazine.org/digitalawards. View highlights from the Magazines 24/7 conference at www.magazine.org/digitalconference.
