New York, NY (July 25, 2007)—Research conducted by Magazine Publishers of America (MPA) found 62 Magazine Digital Initiatives announced in the second quarter of 2007. This marks a 139% increase in initiatives over the same quarter in 2006, and the highest number tracked by MPA in any one quarter.

Among the new initiatives announced by magazine publishers during the second quarter are integrated marketing initiatives, widgets, mobile content, more videos for websites, innovations in user-generated content and social networks, and many website redesigns.

MPA members who announced digital initiatives in the second quarter of 2007 include:

         Bonnier: Video, social networking

         BusinessWeek: Online video hub, user-generated content, free online database

         Car and Driver: Content for cellphones and other wireless devices

         Cigar Aficionado: Video, online documentary section

         Cond Nast Publications: Ad insertion in podcasts, video podcasts, integrated marketing programs, social networking programs, user-generated content, online sweepstakes and contests

         Forbes: New online tools, stocks application, Facebook partnership, wikis, user-generated content, online databases, video, slideshows

         Hachette Filipacchi Media U.S.: Online ad network acquisition

         Hearst Magazines: Mobile sites, cellphone content, user-generated content, search tools, online video, branded webisodes

         The Knot: Online retail partnership, original online video content

         Meredith Corporation: Broadband network, original video content, episodes, portal redesign, streaming video, blogs, design tools, desktop widgets, wikis, and social networking applications

         National Geographic: Photos, video, podcasts

         New York: Video, Integrated marketing programs, video tools, original video content, new blogs

         Playboy: Mobile content, video, exclusive iPhone content, Second Life retail location, virtual store, online events

         Rodale Inc.: Integrated marketing campaigns, social networking tools, user-generated content, photos, blogs, user profiles

         Time Inc.: Interactive video website devoted to the 2007 NBA Draft, online video library, website redesigns, user-generated content, exclusive online programming, video channel, picture gallery, free games

         TV Guide: Cross-platform initiatives, integrated marketing programs, personalized tools, integrated program guides, new mini-sites, editable downloadable TV schedules, video

Information about Magazine Digital Initiatives is posted on the Magazine Digital Initiatives section of the MPA website.  The section offers a comprehensive and detailed list of new products and platforms for consumer magazines. The list is updated weekly and features detailed information with links to press releases and articles where available.

           
MPAs Magazine Digital Initiatives is compiled by the associations Information Services Department, which collects information from a variety of sources including Advertising Age, Business Wire Inc., DM News, eMediawire.com, I-Newswire.com, Media Infocenter.com, MediaPost Communications, Mediaweek, Newsday.com, PR Web, Reuters, Wooden Horse Publishing, Womens Wear Daily and assorted publisher press releases.