The Association of Magazine Media

Associate Member Spotlight: VERTIQUL by Advontemedia


David Blankenship
President, VERTIQUL by Advontemedia

David Blankenship is a digital media and design consultant for magazine publishers. He works with small to large publisher brands to provide website redesigns, digital strategies, and innovative digital publishing solutions. His focus is creating simple solutions that maximize key advertiser value and promote positive audience engagements. Blankenship and his team have accomplished over 100 publisher digital media and web design projects since starting agency design work for publishers in 2004. Always open to discussing new projects ( or collaborating on social media: Twitter / LinkedIn

1) How does your company partner with MPA members to help them succeed?

Advontemedia provides publishers magazine specific strategies to maximize digital revenue.  We provide web redesigns, open source web CMS upgrades, and have launched a new vertical editions platform service for modern digital editions.

2) What challenges or uncertainties do you see on the horizon for the industry?

Keeping the the publishing business model profitable as a designed editorial and advertising supported deliverable while leveraging digital media opportunities.  Our slogan, "Every Issue Matters."
3) What had the greatest impact on your business this year?

VERTIQUL's improved magazine reader experience as a vertically designed digital magazine solution and publicity as a finalist for "Innovation of the Year" at the Digital Magazine Awards.
4) If you were a magazine brand, which would you be and why? 

 I'd be a theoretical magazine vision that every dedicated publisher dreams about when they picture their latest issue reaching the eyeballs of their most loyal readers. Picturing the reader thinking "Wow, this is beautiful!"

5) Is there anything we haven’t asked you today that you wish we had?

What sets you apart?  What sets me apart from other digital solution consultants is that we keep it simple.  Simple, logical, modern design elevates content & doesn't need to be complicated.  After 13 years working for publishers we understand what matters.