Magazine Publishers of America
Thanks to our Advertisers
MPA’s fact-based one-sheets that present compelling arguments from third party research on why magazines are essential to advertisers in various important categories. Now expanded to include five new categories.
Use this new sales tool to null concerns that decision makers may have about advertising in magazines. Using third-party research and a simple goal and insight approach it takes six common marketing objectives and demonstrates how magazines are key to achieving them.
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more
A soft economy changes the rules in marketing. Click for auto. For full study Read more
This compendium of research answers all your questions about the magazine industry. Read more
New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
Highlights "drive to web" research from the Accountabilty Guide II. Read more
Auto accountability research showing that magazine advertising generated the most purchase intent and the best cost efficiency for the Jeep Compass. Read more
Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Includes full purchase funnel results. Read more
Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Read more
