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Magazine Publishers of America

Mar 21, 2010
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New Resource Proves Magazines Boost Ad Impact - Updated

November 11, 2009

Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.

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Updated Category-Specific Fact Sheets

November 9, 2009

These fact sheets show how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.

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Related Topics

Resource Summary Sheet - Are You Leaving Money on the Table IconA new summary sheet of all the resources available to understand how magazines work for advertisers is now available. Read More

 
Members Only Content Consumers say magazines are their #1 influence
March 8, 2010

According to two independent surveys of home remodelers’ decision making processes, consumers turn to magazines most for advice and motivation Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel
October 13, 2009

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Misperceptions about Magazine Closings
August 5, 2009

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

White Paper Released - Consumers Value Magazines in their Media Mix
June 29, 2009

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

2009/10 Magazine Handbook Released
June 15, 2009

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more

Magazines Deliver Most Ad Value per Minute
March 30, 2009

Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more

New Advertiser-Funded Research Proves Magazine Deliver
October 7, 2008

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

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Accountability II—How Media Drive Results and Impact Online Success
January 1, 2008

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable
October 11, 2007

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

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