Magazine Publishers of America
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New client-funded research shows magazines contribute most to ad outcomes and rank first in efficiency, according to updated findings from leading accountability research company Dynamic Logic. Magazines played a particularly prominent role at the key stages of brand favorability and purchase consideration/intent. The findings held true for both packaged goods and non-packaged goods products.
“Consumers still value magazines in their media mix. Do you?” White Paper. This new piece explores 10 key indicators of the strength of magazines. Once you see third party research and media trends demonstrating consumer loyalty to magazines, you will certainly agree that magazines are a must-have medium for advertisers.
Overall, magazines are the only medium to hold three places among the top 15 sources: magazine articles, magazines in doctors’ offices, and magazine advertising. Read more
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more
The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more
What medium do consumers use most to inspire a search online? Where are advertisers growing their media investment? The answers may surprise you. Read more
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more
New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more
New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more
