Media Choices 2000

 Click here to view the PowerPoint presentation - Members only
Click here to view the topline results (pdf)

A study by Erdos & Morgan on consumers' relationships with different media and the impact of these relationships on advertising.

In today's cluttered media landscape, consumers are bombarded and often confused by countless sources of information.  While most individuals actively seek out information on topics that interest them -- many admit to being overwhelmed by the amount of information that is available.

To clarify the relationships that consumers have with difference media -- and quantify the impact of those relationships on an advertiser's message -- Erdos & Morgan fielded a survey among 8,000 random consumers.  Media Choices 2000: A Multimedia Involvement Study answers the important questions marketers ask themselves and media sales professionals.

For example...

• Which media do consumers pay attention to?
• Does the advertising in/on a particular medium influence a consumer's purchase decision?
• Do consumers enjoy reading or watching the advertising that appears in/on a particular medium?

Magazines are a Choice Medium
While a media mix is the best way to deliver an advertising message, the findings in this study prove that magazines are the medium that consumers turn to for information they trust and act upon.

Media Choices 2000
The topline report highlights just some of the insights from the Media Choices 2000 study.  Detailed information is available by 18 different product categories: Apparel, Automotive, Beauty Products, Computer Software, Fine Jewelry, Home Computers, Home Electronics, Home Furnishings, Household Products, Internet Services, Long-Distance Services, Mutual Funds/IRAs, OTC Drugs, Prescription Drugs, Printers/Scanners, Sporting Equipment, Travel Services, Vacation Packages.